Key skills
AICollaboration
About this role
Role Overview
- Write high-converting copy for paid channels (Meta, Google, video)
- Create landing pages and product detail pages
- Manage lifecycle marketing (email and SMS across acquisition, onboarding, retention)
- Partner with growth and creative teams to test and optimize messaging
- Develop website and product copy that clearly communicates value
- Support product launches with messaging and campaign assets
- Write scripts for video, social, and influencer content
- Maintain a consistent, empathetic brand voice
- Simplify complex or clinical concepts into clear, engaging content
- Create patient-facing materials (onboarding, in-app, educational)
- Improve customer support and CX communications
- Develop educational content (guides, checklists) that builds trust
- Contribute to blog and content initiatives
- Collaborate with clinical and product teams for accuracy
- Own copy from brief to delivery across multiple projects
- Work cross-functionally to move initiatives forward
- Manage priorities in a fast-paced environment
- Monitor market trends to keep messaging relevant
Requirements
- 4+ years in copywriting (marketing/direct response)
- Proven ability across ads, landing pages, email, and SMS
- Experience with lifecycle and retention marketing
- Strong portfolio simplifying complex topics with emotional clarity
- Excellent written English and attention to tone and detail
- Experience using AI tools with strong editorial judgment
- Strong collaboration and organization skills
- Ability to work independently with minimal direction
Benefits
- Flexible hours with meetings taking place in EST
- Work wherever you choose
- Fun and casual work environment
- Employee engagement activities and virtual gatherings
- We are a diverse, global team! 🌍