Define and execute Woodwork's go-to-market strategy — own positioning, messaging, creative direction, and launch plans for new product lines, features, and clinical offerings. You determine how Woodwork shows up in market, where, when, and to whom.
Build and own organic acquisition channels — connect in-app campaigns, email, SMS, and lifecycle marketing into a coherent customer journey that turns platform users into first-time buyers and first-time buyers into long-term patients.
Own brand and creative execution for Woodwork — ad creative, copy, imagery, and campaign design across in-app and external channels. You'll code-switch between what resonates inside the Grindr app and what works on external platforms, and you'll own the legal and regulatory sign-off process for all creative.
Manage paid media channels — oversee agency relationships for Meta and Google campaigns, set strategy and KPIs, and hold partners accountable to performance. You own the output even when execution is outsourced.
Partner closely with product management, clinical ops, and legal to drive an integrated growth strategy — because the highest-leverage growth work often happens inside the product itself.
Track, measure, and report on key growth metrics, with revenue growth at reasonable unit economics as your north star. CAC, LTV, conversion rates, and funnel velocity are your daily instruments.

10+ years of marketing experience spanning product marketing (positioning, GTM, launches, creative) and growth marketing (acquisition, lifecycle, conversion optimization). You don't have to have held both titles — but you have to have done both jobs.
Have a zero-to-one track record — you've built a marketing function, a growth engine, or a brand from scratch at a hyper-growth or mid-stage company. You know the difference between optimizing a mature business and building one from nothing, and you want to build.
Are deeply embedded in the LGBTQ+ community — you understand what resonates, what imagery and messaging will land, and how to communicate the value of health products to this audience in a way that feels authentic, not clinical.
Have strong consumer tech or consumer health experience — you think about this as consumer acquisition and growth, not healthcare marketing. You don't self-limit; you find creative ways to win.
Are a full-stack marketer comfortable being the entire function — from writing ad copy to presenting GTM strategy to leadership to managing agency partners. On a five-person team, there's no line between strategy and execution.
Are data-driven but not data-paralyzed — you make smart bets with imperfect information, move fast, and iterate. You're looking for 5% to 25% lifts, not 5% to 6%.

Mission and Impact: Grindr is building the global gayborhood in your pocket. Your role will impact the lives of millions of LGBTQ+ people around the world. Through our success, we are making a world where the lives of our community are free, equal, and just.
Family Insurance: Insurance premium coverage for health, dental, and vision for you and partial coverage for your dependents.
Retirement Savings: Generous 401K plan with 6% match and immediate vest in the U.S.
Compensation: Industry-competitive compensation and eligibility for company bonus and equity programs.
Queer-Inclusive Benefits: Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
Additional Benefits: Flexible vacation policy, monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch provided onsite, and yearly travel & leisure stipend.

Principal Product Marketing Manager, Growth – Woodwork

Key skills