User Acquisition Manager

Role Overview

• Independent management of Google Ads campaigns for Android, iOS, and web
• Strong command of account structure, automation tools, and Google Ads analytics
• Effective work with MMPs (tracking setup, optimization of existing configurations)
• Scaling marketing investments while maintaining target profitability
• Implementing marketing hypotheses that measurably improve ROAS
• Deep understanding of the product, its business context, and target audience
• Planning, launching, optimizing, and scaling Google Ads campaigns with a focus on achieving target profitability metrics
• Generating, running, and analyzing tests of new hypotheses (audiences, formats, bidding strategies, creatives) to increase ROI
• Regular monitoring of campaign performance and making timely adjustments to settings, budgets, and strategies
• Collaborating with creative marketers to generate ideas for new ad creatives
• Working with the product team to identify funnel growth opportunities, create requests for product improvements, and improve user onboarding
• Competitor analysis: researching advertising activity and identifying new growth opportunities
• Maintaining a structured and scalable Google Ads account (campaigns, ad groups, naming, tracking)

Requirements

• 1+ years of experience in performance marketing (PPC / User Acquisition or related roles)
• Experience managing budgets of $50K+/month
• Deep understanding of performance marketing metrics (CPA, ROI, ROAS, ARPU, LTV) and how to influence them
• Experience scaling campaigns without significant loss of efficiency
• English level sufficient for communication with partners (including Google)

Tech Stack

• Android
• iOS

Benefits

• Comfortable working conditions and a flexible schedule. Hybrid format with the ability to choose working hours within prime time
• Well-equipped office. Our space has everything needed for work and relaxation: equipped workstations, corporate breakfasts and lunches, showers, a nap room, PlayStation, walking track, and more. Kyiv office location — less than a minute’s walk from Taras Shevchenko metro. See the office through Vasyl Baydak’s perspective via the link
• Competitive salary that allows you to focus on product development and keeps you motivated. Regular salary reviews during performance reviews based on results
• Lifelong learning and career growth. We encourage and support development through internal trainings, professional communities for knowledge exchange, participation in key IT events, and reimbursement for external courses
• Time off and vacations for recovery. You’ll have 20 days of vacation, unlimited sick days, winter holidays, and 6 floating public holidays to use during the year
• Health care support. Medical insurance, psychologist reimbursement, and gym membership reimbursement — all to support your wellbeing
• Hobby communities. Running, squash, book club, mental health support — we unite not only around shared goals but also shared interests
• Quarks Care. We support colleagues and their relatives who were mobilized, demobilized, or affected by the war. For veterans, we have an extended benefits package focused on support, adaptation, and growth within the team