Lead Digital Customer Growth

Role Overview

• Drive digital customer growth across AT&T’s consumer and business digital ecosystem.
• Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions.
• Lead and optimize digital demand and traffic strategies in close partnership with marketing teams.
• Understand digital audiences and personas to guide customer journeys effectively.
• Lead a test & learn mindset, adopting structured hypothesis-driven rapid learning.
• Utilize advanced analytics to gather insights on customer behavior and performance metrics.

Requirements

• Bachelor’s degree (BS/BA) desired.
• 5+ years of related experience.
• Certification is required in some areas.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone