Create performance ads that convert to client revenue growth by:
Utilizing data, research, and creative insights to formulate effective creative strategy
Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager
Performing consumer, product, and competitor research using basic tools/resources
Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos
Writing scripts and copy for video, static image ads, email campaigns.
Ensuring visuals match creative strategy outlined for the ad
Giving feedback that aligns to the creative strategy of the ad
Executing on feedback given by your Creative Strategy Lead
Analyzing the results of creative tests and utilizing this analysis to iterate
With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning
Identifying top-performing concepts within accounts using data and creative analysis
Identifying effective concepts/trends in the social media ecosystem

5+ years of relevant experience
Paid social or Direct Response experience (work/writing samples are a big plus)
Able to learn from training/examples and quickly execute new skills
Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions
Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities
Strong understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook)
Experience with FB Ads Manager, and/or experience with other ad platforms including TikTok, Youtube, Snapchat
Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides)
Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends and best practices.

Creative Strategist

Key skills