Own and grow Boldin’s social presence
Manage and execute posting across YouTube, Facebook, Instagram, TikTok, X, and LinkedIn
Develop and maintain a cross-platform content calendar aligned with brand, product, and growth priorities
Ensure consistency in voice, tone, and messaging across all channels
Create high-performing, shareable content
Write and produce posts that educate, inspire, and spark conversation
Translate financial concepts into clear, compelling, culturally relevant content
Identify and execute on trends, formats, and narratives that drive virality
Partner with video and design to create engaging short-form and long-form content
Actively manage comments, conversations, and community interactions
Build a sense of participation, not just broadcasting
Track and improve key metrics: follower growth, engagement rates, reach, shares, saves
Test and iterate on formats, hooks, timing, and messaging
Deliver weekly, monthly, and quarterly reports on traffic and funnel performance for social channels

4+ years of experience in social media, content, or growth roles
Proven track record of growing and managing social media accounts with measurable results
Experience creating or directing high-performing content across multiple platforms
Strong writing and storytelling ability
Experience working with video content (short-form and/or YouTube)
Deep familiarity with social analytics and performance optimization
Strong understanding of personal finance, retirement planning, or willingness to rapidly build expertise
Ability to collaborate across teams and functions
Comfort using AI tools to enhance content creation and workflow

Senior Social Media Strategist

Key skills