Leading solution design and making key architectural decisions
Defining development standards, best practices and platform guardrails
Remaining hands‑on where needed with complex builds, Apex, LWC and integrations
Partnering with Sales, Marketing, and Delivery stakeholders to ensure platform solutions reflect how the business actually operates
Reducing rework, tech debt, and system friction
Lead and develop a team of Salesforce and GTM systems specialists, owning team delivery, prioritisation, and individual growth
Drive sprint planning, backlog management, and capacity planning to ensure the team delivers against both strategic initiatives and day-to-day platform support
Act as the primary technical point of contact for senior leadership, translating complex architectural decisions into clear business terms
Own the Salesforce architecture across our GTM tech stack, defining solution designs, integration patterns, and platform standards that ensure scalability and long-term maintainability
Lead architectural decision-making and provide hands-on guidance to the team throughout delivery — reviewing builds, identifying issues early, and iterating on solutions where needed
Ensure systems operate as a connected ecosystem across Salesforce and the broader GTM toolset
Stay current with the Salesforce roadmap and pragmatically incorporate new capabilities into the platform strategy
Design and implement a deployment process and CI/CD pipeline, establishing version control, release management, and testing standards across the team
Own end-to-end delivery across the full SDLC — from requirements and solution design through build, testing (unit, integration, UAT), release, and post-deployment support
Build and maintain integrations via REST/SOAP APIs and middleware platforms such as n8n and Zapier
Define standards for data structure, quality, and consistency, and establish monitoring and failure recovery processes across integrated systems
Own Salesforce security model (access, permissions, sharing)
Ensure compliance with client and regulatory requirements (GDPR, data handling)
Define practical governance around data, audits, and retention
Partner with IT and leadership on broader security posture and risk management
Requirements
Proven experience as a Salesforce Architect or in a senior Salesforce delivery role, with a track record of owning complex, end-to-end implementations
Strong commercial awareness
understands how systems support revenue generation
Ability to balance long-term thinking with day-to-day execution
Confident working with senior stakeholders and client-facing teams
Comfortable operating at both strategic and hands-on levels, with the credibility to earn trust from both technical teams and senior stakeholders
Demonstrated ability to lead technical teams — setting direction, managing delivery, and developing people
Curious and forward-looking, with a focus on automation, AI, and scalability
7+ years in Salesforce and GTM systems architecture