Own SMB growth initiatives focused on acquisition, conversion, and pipeline growth
Scale SMB trial starts and improve trial-to-paid conversion performance
Build and optimize lifecycle marketing programs across onboarding, nurture, re-engagement, and conversion
Create and scale high-performing campaigns across email, paid media, landing pages, lifecycle channels, and emerging content formats
Lead experimentation and A/B testing across messaging, creative, digital channels, and conversion flows
Build reporting frameworks and dashboards that create visibility into funnel performance, campaign effectiveness, and growth opportunities
Use data and insights to drive optimization, prioritization, and investment decisions
Leverage AI tools and automation to improve execution speed, streamline workflows, reduce manual work, and scale growth programs more efficiently
Partner cross-functionally with Sales, RevOps, Product Marketing, and Content teams to improve customer journey performance and pipeline outcomes
Help build a more agile, experimentation-driven growth culture

7+ years of experience in growth marketing, demand generation, or related SaaS growth roles
Proven experience driving measurable pipeline growth and improving conversion performance
Hands-on experience using AI to improve growth marketing execution through experimentation, reporting, operational workflows, funnel optimization, and process automation
Strong understanding of customer acquisition, lifecycle marketing, funnel optimization, and conversion strategy
Experience scaling trial acquisition and improving trial-to-paid conversion
Experience building and scaling high-performing growth campaigns with measurable business impact

Head of SMB Growth Marketing

Key skills