Digital Marketing Manager

Role Overview

• Manage and grow the company’s social media presence across relevant platforms
• Develop and maintain a consistent content calendar and posting schedule
• Plan, create, and optimise both organic and paid social media campaigns
• Monitor campaign performance and provide recommendations for improvement
• Ensure all advertising activities remain transparent and accessible to business owners
• Manage and maintain CRM records and customer databases
• Support lead generation campaigns across social media and digital channels
• Track enquiries, leads, and customer interactions through the sales pipeline
• Assist with follow-up activities and lead nurturing processes via email CRM
• Generate reports on lead activity and marketing performance
• Update website content, images, project portfolios, and service information
• Ensure website information remains accurate and current
• Support SEO and website optimisation initiatives where required
• Coordinate website improvements with external providers if necessary
• Create graphics, promotional materials, and digital marketing assets
• Design and manage social media advertisements and campaign creatives
• Maintain brand consistency across all marketing channels
• Assist with promotional campaigns, brochures, and sales materials
• Perform general administrative tasks to support day-to-day business operations
• Data entry and maintenance of company records and databases
• Assist with document preparation, filing, and organisation
• Support scheduling, customer communications, and operational administration
• Help maintain accurate and organised business systems

Requirements

• Proven experience in digital marketing and social media management
• Experience running both organic and paid social media campaigns
• Strong understanding of CRM systems and lead management
• Website Updates / CMS Skills
• Graphic design skills using Canva or similar tools
• Excellent organisational and administrative abilities
• Strong communication and attention to detail
• Desirable
• Experience working in construction, home improvement, trades, or related industries
• Experience creating marketing reports and campaign analysis
• Familiarity with automation and workflow tools