About this role

Own qualified new client acquisition across sundays studio locations.
Manage and optimize Google Ads, paid search, local paid campaigns, and Meta Ads where relevant.
Improve local SEO and Google Business Profile visibility for each studio.
Build, test, and improve neighborhood-specific landing pages, offers, and booking paths.
Track new client bookings, CAC, website-to-booking conversion, revenue by channel, and performance by location.
Identify which neighborhoods, keywords, services, offers, and campaigns bring in the strongest new clients.
Improve the booking funnel so more website visitors become first-time appointments.
Partner with the internal marketing team on local community, events, partnerships, and campaigns that support client acquisition.
Partner with the retention and email function to improve first-time client follow-up, second-visit conversion, and package or 3-pack conversion.
Use weekly performance data to recommend clear actions, not just report on what happened.
Support location-specific growth plans for new studios, slower periods, and underperforming locations.

Growth Marketing Manager, New Client Acquisition

Key skills