Senior Marketing Product Manager, Biologics

Role Overview

• Lead downstream strategy development and execution for the Foot and Ankle Biologics portfolio
• Develop targeting, positioning, claims, messaging, and sales tools
• Lead commercial launch strategy, tactics, and execution
• Develop and execute pricing strategies
• Know marketing communication channels and how to effectively utilize them
• Work closely with marketing communications to develop messaging strategies and omni-channel campaigns
• Develop deep clinical and technical knowledge for assigned product lines
• Develop, maintain, and lead the long-term Foot and Ankle Biologics portfolio strategy
• Manage the full product lifecycle, from opportunity identification and strategic partnerships to launch execution and lifecycle management
• Own the voice of the customer (VOC) process to identify unmet clinical and market needs
• Partner with R&D, clinical, regulatory, quality, and operations teams throughout the new product introduction process
• Drive stage-gate activities, while partnering with PMO to garner cross-functional support
• Partner with medical education to create events and agendas
• Lead surgeon training for assigned product lines
• Present product features, benefits, and surgical techniques to surgeon customers
• Analyze sales and market data to assess product performance and identify opportunities to accelerate growth
• Develop and track KPIs
• Provide responsive sales support
• Communicate frequently with top sellers to understand needs and opportunities
• Partner with distributors to identify targets and assist in selling activities

Requirements

• Bachelor’s degree
• 4+ years of Orthopedic Biologics marketing or sales experience
• Ability to travel up to 50% of the time
• Ability to sit and stand for long periods of time
• Ability to work in an office and manufacturing environment as required

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Spending and Savings Accounts
• 401(k) Plan
• Vacation, Sick Leave, and Holidays
• Income Protection Plans
• Discounted Insurance Rates
• Legal Services