Deliver agreed market access and sales objectives for ophthalmology brands within designated accounts and territories.
Own, develop and implement local business plans in line with brand objectives and sales targets.
Identify opportunities for each brand in each account and develop strategic account plans.
Act as the primary contact for payer accounts and key customer groups.
Build strong relationships with ophthalmology stakeholders to maximise formulary inclusion and product adoption.
Deliver patient-centred solutions that improve ophthalmic care pathways.
Analyse NHS ophthalmology datasets and business intelligence to identify performance gaps.
Maintain deep knowledge of key accounts, including revenue sources and commissions processes.
Develop and manage relationships with Key Opinion Leaders (KOLs) in ophthalmology.

Degree-level education or equivalent experience.
Strong knowledge of NHS systems, funding flows, and commissioning.
Proven success in sales performance, key account management, and payer engagement.
Experience influencing policy and practice in complex, multi-stakeholder environments.
Strong analytical, planning, and negotiation skills, with knowledge of pharmacoeconomics.
Excellent communication and relationship-building abilities, including KOL development.
Experience in product launches and working within matrix organisations.
IT proficiency and CRM experience.
Strong cross-functional collaboration and influential communication.
Commercially astute and accountable, with deep NHS understanding, strategic leadership, and data-driven decision-making.

Competitive Salary: A market‑aligned base salary starting from £54 405 – £74 807 depending on experience and location.

Regional Sales Lead – North West, Northern Ireland

Key skills