Marketing Operations Specialist

Role Overview

• Run midmarket brand operations
• Own HubSpot for your brands — workflows, pipelines, automations, lists, properties, forms, reporting
• Build and maintain lifecycle flows: onboarding, upsell, cross-sell, winback, renewal
• Create audience segments in HubSpot and our internal customer data platform
• Help set up email campaigns, including A/B testing
• Support sales with CRM tasks, lead routing, and pipeline hygiene
• Keep things clean: dedup, property hygiene, lifecycle stage integrity
• Walk the brand manager through tasks so they can handle it themselves next time
• Build lightweight how-to guides, templates, and reusable assets
• Design and build agentic workflows that take repetitive tasks off the team’s plate

Requirements

• HubSpot
• you know your way around Workflows, lists, pipelines, reporting, email, forms
• AI
• perhaps you’ve already built agentic workflows (and if not, at least you’ve watched youtube tutorials and want to nail it)
• Data
• you think in systems Comfortable across HubSpot, Numé, and billing systems
• Ambiguity
• you’re fine without a finished playbook
• People
• you’re a natural teacher

Benefits

• Flexible work arrangements
• Professional development opportunities