Own the UK marketing strategy and execution plan, aligned with Readly's overall business objectives.
Develop and deliver full-funnel marketing plans to drive awareness, consideration, trial and subscriber growth.
Manage marketing budgets to maximise efficiency, profitability and long-term growth.
Plan and execute integrated 360° campaigns across paid, owned and earned channels.
Monitor, analyse and optimise performance against key commercial and marketing KPIs.
Build a strong test-and-learn culture through experimentation and continuous optimisation.
Collaborate with Product, CRM, Brand, Commercial and Analytics teams to improve the customer journey and subscriber experience.

Several years' experience in a marketing role
Strong understanding of the full marketing funnel
Experience managing budgets and commercial targets
Comfortable planning and executing campaigns across multiple channels
Comfortable working with subscriber targets, CAC, conversion rates, retention metrics and marketing ROI
Use data and customer insights to make decisions, optimise performance and identify opportunities for growth.
Balance long-term brand building with short-term performance goals
Strong relationships across teams and communicate clearly with stakeholders at all levels
Take responsibility and enjoy operating in an entrepreneurial environment.

26 days of paid holiday + 1 additional day off on your birthday
Access to mental health platform teale, where you can book appointments with your psychologist or monitor your mental health.
Work remotely two days per week.
VIP code for Cafeyn, giving unlimited access to all content on our platform.
Four office meet-ups per year.

Growth Marketing Manager

Key skills