Senior Technical Program Manager, Marketing Technology

Role Overview

• Lead end-to-end delivery of marketing technology initiatives across mobile, web, attribution, analytics, and data systems
• Translate marketing and business needs into clear implementation plans, technical requirements, workflows, and rollout plans
• Partner with Marketing, Product, Engineering, Analytics, and vendor teams to keep complex MarTech work moving
• Drive prioritization, execution tracking, QA coordination, launch readiness, and stakeholder communication
• Help make MarTech projects easier to scope, easier to ship, and easier to support after launch
• Perform troubleshooting and evaluate outcomes post launch to ensure correctness of implementation
• Support and troubleshoot mobile and web attribution implementations across platforms like AppsFlyer, Meta, Google Ads, TikTok, and other marketing vendors
• Investigate issues across SDK implementations, server-to-server integrations, event pipelines, deep linking, consent flows, conversion discrepancies, and attribution gaps
• Validate tracking implementations across iOS, Android, web, and backend systems
• Partner with Analytics and Data teams to improve measurement quality, governance, and consistency
• Help ensure marketing and analytics teams can trust the data they use to make decisions
• Support and improve marketing technology infrastructure across client-side tracking, server-side tagging, APIs, vendor integrations, campaign tracking frameworks, and operational tooling
• Build documentation, implementation standards, QA checklists, and troubleshooting playbooks that make the ecosystem easier to operate
• Use AI tools and automation to improve investigation workflows, reduce manual operational overhead, and speed up technical troubleshooting
• Help identify opportunities for better monitoring, internal tooling, and more resilient MarTech operations
• Make marketing technology systems more scalable, observable, and reliable over time

Requirements

• 5+ years of experience in marketing technology, technical program management, marketing operations, analytics engineering, solutions engineering, or a related technical role
• Understanding of mobile and web attribution systems and knowledge of how tracking implementations can break across platforms
• Hands-on experience with tools like AppsFlyer, Google Tag Manager, Meta, Google Ads, TikTok, Adjust, Branch, or similar marketing and measurement platforms
• Ability to work directly with engineers, read technical implementation details, and investigate issues independently
• Comfortable debugging tracking, attribution, and measurement problems across multiple systems
• Capability to turn ambiguous business needs into clear requirements, execution plans, and operational workflows
• Organized enough to drive complex cross-functional programs, but technical enough to know when the details matter
• Comfort operating in fast-moving environments where priorities shift and systems are not always perfectly documented
• Curiosity about how AI and automation can make technical operations faster, smarter, and more repeatable

Tech Stack

• Android
• iOS

Benefits

• Mind & Body – Medical, mental health, and wellness benefits to support your overall health and well-being
• Financial Wellness – Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security
• Unplug – Generous PTO and 14 paid holidays so you can unplug
• Career – Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work
• Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts
• Company Gatherings – We host company events where our employees get to know each other and build a sense of connection and belonging!