Head of Member Growth – Marketing

Role Overview

• Team leadership: You'll set performance expectations, run the coaching loop, and build the capabilities the function needs to scale through open enrollment and beyond. You're developing people, not just directing them.
• Enrollment program ownership: You'll own Maven's communications-based enrollment strategy across the direct and channel books of business, using a data-first approach to prioritize channels, segments, and experiments. You'll build and refine the programs and playbooks that CS and payer teams execute at the account level, and maintain actionable knowledge of top accounts.
• Strategic partnership with CS and payer teams: You'll become the enrollment resource those teams genuinely rely on. That means understanding how payer-distributed benefits behave differently from direct, how claims-triggered campaigns work in a channel context, and how to design programs a CSM or payer account executive can execute without becoming a marketer.
• Cross-functional program ownership: You'll hold strategic ownership of enrollment initiatives that span product, CS, payer, and data. You won't be the DRI on every workstream, but you'll be a key stakeholder who makes sure each track has a clear owner, dependencies are visible, and progress is actually translating to enrollment outcomes.
• Consumer-to-enterprise bridge: Maven recently launched a consumer product, which means two new flows need to work: eligible consumers finding their employer coverage, and enterprise members who lose eligibility finding a path to continue care. You'll partner across the B2B2C and consumer organizations to build and optimize both directions.
• Experimentation culture: A/B tests on landing pages. Paid ads layered against claims campaigns. Copy and UX hypothesis testing. Partnership pilots. If it could drive scaled growth, you're a creative, collaborative partner in figuring out whether it will.
• Measurement infrastructure: You'll build the reporting that makes enrollment performance legible at the channel level, client level, and program level. The team is moving from individual account focus to a scalable program model, and we’ll pursue metrics to catch that shift and make it visible.

Requirements

• You've spent 7+ years in B2B2C lifecycle and member growth marketing, with at least three of those in a role where the primary output was scalable programs, not individual account campaigns. You know the difference.
• You have deep fluency in enrollment funnel mechanics, from landing page CVR, email-to-enrollment conversion, claims-triggered campaigns, paid media layering, to renewal and reactivation rates. You have a track record of meaningful, measurable improvement across each.
• You've led teams before and understand what it takes to build a performance culture that doesn't require your fingerprints on every brief. If you've hired before, not just managed, that's a genuine advantage here.
• You're a confident, constructive partner to CS and payer teams. In a B2B2C model, you understand that your job is to equip the people who own the client relationship.
• You lead with data. Not only can you put dashboards into slide decks, but you design structured experiments, interpret results honestly, and change your approach accordingly. Experience with Looker or Braze is valuable.
• Bonus experience we'd love to see: payer-distributed benefits, health plan partner marketing, or referral and vendor partnership programs at scale.

Tech Stack

• Maven

Benefits

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting