Develops and implements a nationwide commercial strategy and vision to achieve sales budgets and margins
Manages and is responsible for the full P&L for the country
Develops and manages a team of internal and external partners to grow Perfetti Van Melle’s brands
Collaborates with internal Group functions, particularly marketing and trade marketing
Leads nationwide commercial strategy and sales planning in the assigned portfolio
Manages and develops a brand and insights assistant
Leads the external advertising agency to design and execute a marketing and communications strategy
Ensures that advertising messaging is adapted for local Canadian cultural nuances
Oversees and drives the best use of resources in each brand's marketing budget
Collaborates with TLS to identify and close new sales opportunities
Oversees customer service processes
Designs aligned customer metrics in conjunction with TLS
Tracks and measures against these metrics
Develops brand strategy and portfolio to address growth targets

Bachelor's degree in Administration, Marketing, or other Administrative degree
MBA preferred
10+ years in marketing / commercial leadership
Experienced team builder and demonstrated experience managing external partners/agencies
Strong preference for experience with CPG brands and FMCG (Fast Moving Consumer Goods)
Fluent in English, working knowledge of French (fluent in French a plus)
Strategic Leadership and mind set
Innovative and analytical approaches to solving business problems
Strong written and oral presentations skills
Understanding of consumer insights and ability to apply to business and brands
Financial acumen and P&L management
Negotiating skills
Ability to travel up to 25%, including within Canada, and to USA / global markets as needed

Commercial Director

Key skills