Sr. Manager, Growth Marketing Analytics and Insights

Bluehost is an all-in-one platform for small businesses to grow online, and they are seeking a Senior Manager, Growth Marketing Analytics and Insights to lead measurement and optimization efforts across critical growth channels. The role involves owning the measurement strategy, driving experimentation, and translating complex data into actionable business decisions while collaborating with various teams.

Responsibilities:

• Own measurement strategy for paid and performance marketing looking through the lens of attribution and incrementality
• Design and evaluate conversion and lift tests to quantify true incremental ROI
• Drive budget optimization across channels and campaign options using marginal return analysis
• Build scenario analyses and business cases to support paid media investment decisions
• Translate data into business and impact narratives
• Lead performance analytics across including search, social, seo, media, and lifecycle marketing
• Identify growth opportunities through deep channel, campaign, and cohort analysis
• Develop attribution frameworks with a balance of rigor with operational simplicity
• Think through growth and impact lens and design tests to answer specific questions
• Orchestrate analysis harnessing existing BI tools and workflows
• Identify and harness AI-enabled tools to detect trends, opportunities and insights
• Develop or vide code dashboards and reports that surface relevant KPIs
• Evaluate and implement best-in-class measurement tooling and data infrastructure improvements
• Partner with Growth, Product, Finance, and Data Science teams to align on shared metrics and reporting, and connect spend to growth and LTV outcomes
• Enable marketing and channel teams with self-serve analytics tools and clear KPI frameworks
• Present insights and recommendations to senior leadership with clarity and confidence
• Champion a culture of experimentation and data-informed decision-making across the growth org

Requirements:

• 7-10+ years of experience in growth analytics, marketing analytics, or data science within a digital-first or SaaS environment
• Deep expertise in marketing measurement, including incrementality testing, multi-touch attribution, and media mix modeling
• Proven track record designing and interpreting A/B and lift tests at scale
• Experience building and communicating business cases for budget allocation and investment decisions
• Ability to work cross-functionally and influence without authority across marketing, product, and finance stakeholders
• Strong data visualization skills using packaged tools or vibe coded apps
• Exceptional communication skills — able to translate complex analytical findings into clear, actionable narratives for non-technical audiences
• Experience in SMB-focused platforms, or subscription-based digital products
• Familiarity with AI-enabled analytics tooling for anomaly detection, forecasting, or insight automation
• Background working with performance marketing channels at scale (search, social, affiliate)
• MBA or advanced degree in Statistics, Economics, Data Science, or related quantitative field