Lifecycle Marketing Manager

Dutch Pet, Inc. is transforming veterinary care by making expert treatment accessible anytime, anywhere. They are seeking a Lifecycle Marketing Manager to build, execute, and optimize lifecycle programs across email, SMS, and push, focusing on enhancing member experience and retention.

Responsibilities:

• Build and execute lifecycle campaigns across email, SMS, and push using Iterable
• Own day-to-day execution of key lifecycle moments including:
• Onboarding & early engagement
• Feature education & adoption
• Preventative care reminders
• Retention, renewal, and win-back programs
• Create and maintain journeys, triggers, and recurring campaigns with a strong attention to detail
• Partner with design, product, and CX to ensure lifecycle messaging is timely, helpful, and on-brand
• QA campaigns thoroughly (logic, personalization, rendering, links, timing)
• Monitor performance and report on results using core lifecycle metrics (open, CTR, conversion, retention impact)
• Support experimentation through A/B testing of subject lines, content, timing, and segmentation
• Help document and improve lifecycle best practices, templates, and processes as the program scales

Requirements:

• 3-4 years of lifecycle or CRM marketing experience
• Hands-on experience with Iterable or a comparable platform (Braze, Customer.io, Klaviyo, etc.)
• Strong understanding of triggered messaging, segmentation, and personalization
• Comfort working with data to inform decisions (you don't need to be an analyst, but you should know what “good” looks like)
• Extremely detail-oriented with strong QA instincts
• Clear, empathetic writing style with an ability to simplify complex ideas
• Ability to manage multiple campaigns at once in a fast-moving environment
• A bias toward action — you'd rather ship, learn, and improve than over-polish
• Experience in subscription, healthcare, or consumer services
• Familiarity with experimentation frameworks and lifecycle measurement
• Basic HTML knowledge for email troubleshooting
• Experience working closely with product or CX teams