Senior Director, Digital Marketing Product

RealPage, Inc. is an innovative leader in digital marketing products for the multifamily industry. The Senior Director of Product, Digital Marketing is responsible for setting the long-term vision and strategy for digital marketing platforms while leading a high-performing product management team and collaborating with various stakeholders to drive revenue growth and operational efficiency.

Responsibilities:

• Lead, coach, and develop a team of product managers across digital marketing and website platforms, building a culture of ownership, accountability, and continuous improvement
• Own product strategy and multi-year roadmaps across core domains, including:
• Web experience platforms and CMS
• SEO and organic growth
• Paid media and performance marketing
• Analytics, measurements, and attribution
• AI-driven capabilities and workflow automation
• Drive end-to-end product lifecycle execution—from discovery and prioritization through delivery, launch, and optimization—ensuring predictable outcomes and measurable business impact
• Serve as a strategic thought partner and internal authority on digital marketing platform evolution, emerging technologies and market shifts, and competitive dynamics
• Identify and execute opportunities to apply AI, automation, and data intelligence to improve marketing effectiveness, efficiency, and customer outcomes
• Ensure products integrate seamlessly with CRM, analytics, data platforms, and marketing automation ecosystems
• Establish and monitor clear success metrics tied to adoption, performance, revenue growth, customer retention, and margin efficiency
• Partner cross-functionally with engineering, design, customer success, sales, marketing, and operations to align priorities and deliver cohesive, scalable solutions
• Incorporate customer insights, market signals, and competitive intelligence into prioritization and roadmap decisions
• Ensure Product platforms and capabilities meet regulatory, privacy, security, and accessibility standards, including ADA and WCAG compliance
• Communicate product vision, progress, tradeoffs, and outcomes clearly to executive leadership and key stakeholders
• Make Data-informed decisions and clear tradeoff management—including difficult prioritization and investment tradeoffs—while leading with empathy, transparency, and respect

Requirements:

• Bachelor's degree in Marketing, Business, Computer Science, or a related field, or equivalent practical experience
• 10+ years of product management experience, with significant focus on digital marketing platforms, websites, and growth technologies
• 5+ years of experience leading and developing product managers at the director or senior leadership level
• Demonstrated success owning product strategy and execution for complex, multi product platforms serving scaled customer bases
• Strong technical fluency across web technologies, analytics, data platforms, APIs, and modern SaaS architectures
• Hands-on experience with SEO, paid media, CMS platforms, CRM systems, analytics tools, and marketing automation
• Proven ability to influence cross-functional partners and executive stakeholders without direct authority
• Experience operating in fast-paced, evolving environments while maintaining strategic clarity and execution discipline
• Strategic, systems-level thinker with deep understanding of digital marketing ecosystems and platform economics
• Strong business acumen, with the ability to connect product decisions to revenue growth, retention, and scalability and operational efficiency
• Data-driven decision-maker with the ability to define success metrics, interpret performance signals, and drive continuous improvement
• Expertise in modern product management practices, including discovery, prioritization, roadmap planning, and outcome-based execution
• Solid understanding of UX/UI principles and customer-centered product design
• Strong people leadership skills, including coaching, feedback, and talent development
• Excellent written and verbal communication skills, with experience presenting complex product strategies to executive audiences
• High degree of adaptability, resilience, and curiosity, with a continuous-learning mindset