Redpoint Developer

Marketing Automation Specialist- Redpoint (RPDM)

2             Required Technical Skill Set          •              Hands-on experience with Redpoint RPDM tool

•              Knowledge of Oracle/SQL and data segmentation logic

•              Familiarity with CDP platform

3             No of Requirements        1

4             Desired Experience Range             6– 8 years

5             Location of Requirement               Malvern, PA

Desired Competencies (Technical/Behavioral Competency)

Must-Have          •              Hands-on experience with Redpoint (RPI & RPDM) tool

•              Knowledge on Redshift

Good-to-Have   AWS technologies (EC2, S3, Glue)

SN          Responsibility of / Expectations from the Role

1             Design, implement, and optimize omnichannel marketing campaigns using Redpoint Interactions

2             Manage segmentation, targeting, and personalization strategies.

3             Build and monitor workflows and customer journeys.

4             A/B testing and performance tracking.

5             Scheduling automations between RPI and RPDM

Type      Details of The Role (For Candidate Briefing)

Reporting To Which Role               Redpoint Developer

Unique Selling Proposition (USP) of The Role        Hands-on experience with Redpoint tool and Knowledge of Oracle/SQL and data segmentation logic