Marketing Portfolio Strategy

PepsiCo is a global company known for its diverse portfolio of beloved brands. The Marketing Portfolio Strategy team focuses on maximizing growth by utilizing consumer and market trends to develop strategic initiatives and ensure alignment across the organization.

Responsibilities:

• Act as a thought partner and strategic guide to PFUS Marketing and Insights
• Act as a project manager on portfolio level projects that are informed by consumer insights, market-place data and trends/foresights
• Act as a project manager on brand and portfolio partition projects that are informed by portfolio growth goals and brand/partition understanding
• Lead and champion a portfolio-centric culture in PFUS Marketing and beyond through consistent usage of key terms, KPIs and strategic frameworks
• Serve as the primary point of contact for the projects you lead on the Portfolio Strategy team
• Act as a key liaison and connection point for identified portfolio related initiatives
• Elevate the impact of the Portfolio Strategy team by challenging the status quo
• Develop working relationships with cross-functional partners, inclusive of Insights and Strategy, as well as manage relationships and workstreams with external vendors when required
• Influence the ongoing development of the Marketing Strategy capability at PFUS