Marketing Manager

Thrivelab is a company focused on building the Agentic Healthcare Operating System to enhance telehealth services. They are seeking a Marketing Manager to lead provider education, lifecycle marketing, and content development for their partners, aiming to foster strong relationships and support their growth.

Responsibilities:

• Design and own provider education funnels across three tracks: clinical (protocols, formulations, biologics, safety), business (clinic operations, margin, scaling), and marketing (patient acquisition and retention for our partners)
• Build the journey from first touch to certified, activated provider — mapping content, sequencing, and milestones at each stage
• Develop onboarding curricula, enablement kits, and reference materials that get clinics and telehealth partners productive on the Heroship platform quickly
• Translate complex clinical and platform capabilities (medications, biologics, agentic AI workflows) into clear, credible, provider-facing education
• Partner with Clinical, Product, and Pharmacy teams to keep education accurate, compliant, and current
• Track funnel performance: enrollment, completion, time-to-activation, and downstream retention impact
• Own the full provider and partner lifecycle: onboarding, adoption, expansion, retention, reactivation, and win-back
• Build relationships by adding value — lead with education and outcomes, not promotion
• Design lifecycle programs that drive net revenue retention and reduce churn across active clinic and telehealth accounts
• Identify at-risk accounts early using engagement and usage signals; build proactive intervention plays
• Create expansion paths that move partners across Heroship’s offering — medications, biologics, and platform modules
• Maintain a rolling lifecycle calendar of touchpoints, education milestones, and value-driven campaigns
• Produce meaningful, high-value content that supports our clinics and telehealth partners — clinical explainers, operational playbooks, marketing templates, and outcome stories
• Own the content calendar and publishing cadence across owned channels (email, resource hub, social, partner portal)
• Create educational short- and long-form content that builds authority and trust with a provider audience
• Develop co-marketing and enablement assets partners can use to grow their own patient base
• Ensure all content is accurate, on-brand, and compliant with HIPAA, CAN-SPAM, and medical/pharmaceutical marketing standards
• Repurpose flagship content into formats that extend reach across the partner lifecycle
• Manage all email and lifecycle campaigns in Zoho Campaigns / Zoho CRM, including onboarding, education, nurture, and reactivation flows
• Build and optimize provider-to-activation journeys with personalized CRM segmentation
• Own all flows: acquisition, onboarding, nurture, expansion, retention, and win-back
• Track and report core metrics — open rate, CTR, conversion, activation, and retention — to the CMO
• Maintain deliverability best practices, list hygiene, and segmentation strategy
• Ensure compliance with HIPAA, CAN-SPAM, and medical marketing standards
• Build a weekly marketing dashboard for leadership covering education funnels, lifecycle health, content, and email performance, with actionable recommendations
• Track retention, activation, expansion, and engagement across the partner base
• Identify bottlenecks, wins, losses, and growth opportunities across the lifecycle
• Forecast growth and retention targets and track progress against goals
• Design and adapt branded assets using Canva, CapCut, or Adobe Express to maintain a clean, modern, and credible identity
• Maintain an organized master folder structure with naming conventions, version control, and archival
• Ensure team members and partners have correct access to current asset libraries (logos, templates, brand kits, education materials)
• Own the master marketing timeline, ensuring 95%+ of deliverables are met on schedule
• Serve as quality control for all brand expressions across channels

Requirements:

• 5+ years in lifecycle marketing, education/enablement, content, or email/CRM, ideally within healthcare, telehealth, life sciences, or B2B/SaaS
• Hands-on experience with Zoho Campaigns / Zoho CRM or an equivalent marketing automation and CRM platform
• Proven success building education or enablement programs and owning customer/partner lifecycle and retention
• Skilled at translating complex clinical or technical subject matter into clear, credible, audience-appropriate content
• Analytical mindset — comfortable owning retention, activation, and engagement metrics end to end
• Exceptional organizational and communication skills
• Confident, collaborative, and proactive; thrives in a fast-moving, high-growth environment
• Familiarity with telehealth, compounded medications, biologics, or healthcare compliance marketing
• Experience marketing technical or AI/platform products to a clinical or provider audience
• Familiarity with Asana or comparable project management tools