Product Marketing Lead

HealthJoy is a healthtech company focused on simplifying healthcare benefits for employees. The Product Marketing Lead will act as a strategic bridge between the Product and Commercial teams, ensuring that product innovations translate into market momentum through effective positioning and go-to-market strategies.

Responsibilities:

• Maintain our positioning framework as the source of truth: what we say, what we don't say, how we differ from competitors, and where we don't play. Evolve it as the market and product change
• Evaluate marketing materials, sales content, and launch assets for messaging alignment. Partner with Content Marketing to keep the HealthJoy Benefits OS story coherent across every audience and channel
• Own positioning, messaging, and GTM strategy for product launches. Partner with Growth Marketing to translate product positioning into high-performing campaign themes and channel strategies. Lead cross-functional planning timed to industry seasonality and measure launch impact on the funnel. You are able to confidently work across teams and influence stakeholders and decision makers
• Track market trends and how competitors position themselves. Maintain battlecards and oversee win/loss analysis. Keep a running record of what competitors say so we know what to avoid and where to counter
• Own deep knowledge of our buyers: benefits consultants, brokers, and the HR and finance leaders they advise at self-funded employers. Know their language and their pressures
• Work closely with Product Management. Understand the Benefits OS platform and its core capabilities well enough to position them confidently
• Partner with Revenue Enablement to build training and key message frameworks for Sales and Customer Success. Review training content for accuracy. Make sure field teams know what to say, what not to say, and why
• Tie PMM work to outcomes: win rate, sales cycle, content adoption. Work with Growth Marketing to analyze messaging resonance across digital channels. Use A/B test results and conversion data to refine our positioning and GTM activity

Requirements:

• 7+ years in product marketing, B2B or B2B2C — healthcare technology or benefits strongly preferred
• Fluency in the benefits market: self-funded employers, benefits administration, the broker and consultant buying process
• Experience with category creation or major market repositioning — not just launching features into an established narrative
• Proven architect of positioning. You've owned positioning before — built frameworks, defended them, and updated them when the market moved
• Measurable results. You can point to a launch that moved win rate, sales cycle, or content adoption and explain exactly why
• AI- First mindset. You use AI tools to work faster and think better. You have clear opinions on how to build, calibrate, and oversee AI agents to automate
• You drive alignment without authority — you've influenced the work of peers and senior stakeholders through the strength of your thinking, not a reporting line
• You drive alignment across Sales, CS, and leadership — not just participate in it
• Narrative trailblazer. You've taken a product with no established narrative and made it coherent across a sales team, a launch plan, and a market that wasn't paying attention yet
• Master communicator. Strong writer and communicator — clear, compelling, concise and able to appeal to different audiences
• Educational background. Bachelor's or graduate degree in marketing, healthcare, business, or related field