Senior Manager, Search Marketing

Hometap is a company focused on creating innovative solutions to enhance homeownership experiences. They are seeking a Senior Manager, Search Marketing to oversee their paid search program across Google and Bing, managing a significant budget while driving strategy and performance improvements.

Responsibilities:

• Own day-to-day strategy and execution across paid search programs on Google Ads and Microsoft Advertising, from campaign architecture to bidding logic to ad copy strategy
• Manage a $10–30M annual search budget with full accountability for CPL, conversion rate, and contribution to capital deployment targets
• Build and maintain keyword architecture, match type strategy, ad group structure, and negative keyword management
• Write and test ad copy in collaboration with creative; own the ongoing A/B testing and optimization cadence
• Scale the program intelligently: find efficiency where others haven’t looked, and build a case for incremental investment when the data supports it
• Build and maintain measurement frameworks that account for Hometap’s longer, offline-influenced conversion cycle — from click to completed investment — and use lagged conversion data to inform real-time optimization decisions
• Partner with Analytics, and other teams to integrate downfunnel performance signals into search bidding, budgeting, and channel strategy
• Stay ahead of platform changes — Smart Bidding, Performance Max, audience layering, automation — and translate emerging capabilities into actionable strategy
• Consider the use of AI-based tools to identify optimizations, enhancements, and patterns in the data that could power gains in search campaigns
• Manage and hold accountable agency partners and platform relationships (Google, Microsoft, and key SEM tooling vendors), setting clear expectations and measuring against them

Requirements:

• 7+ years of hands-on paid search experience, including at least 3 years managing programs of $5M+ in annual spend — ideally with experience scaling a program toward the $10–30M range
• A demonstrated track record of scaling a paid search program (ideally during a build phase), including the ability to identify and capture new pockets of growth
• Deep hands-on expertise across Google Ads and Microsoft Advertising: campaign structure, Smart Bidding, SA360 (or equivalent), Performance Max, audience signal layering, and ad copy testing
• Deep experience working with lagged or downfunnel conversion data: long consideration cycles, offline conversion events, multi-touch attribution, or any environment where the click-to-close journey is complex and the feedback loop is slow
• Experience in categories where consumer education is part of the search challenge — products or services where you're meeting searchers mid-consideration, not just capturing bottom-of-funnel demand
• A data-first mindset paired with the judgment to act under uncertainty; you build your own measurement frameworks, pressure-test assumptions, pull your own data, and know the difference between signal and noise
• Strong cross-functional communication: equally comfortable presenting channel strategy to senior leadership and digging into query-level data with an analyst
• Comfort working autonomously in a remote-first environment — setting your own direction, managing time and priorities, and delivering with a high degree of accountability
• A bias toward ownership — you thrive in environments where you hold both autonomy and accountability
• Experience building or scaling in-house paid search capability
• Fintech, financial services, or other high-consideration consumer category experience