Senior Manager, Marketing

Minty is seeking a Senior Marketing Manager to lead brand, demand generation, and events strategy during a period of rapid growth. This role will drive integrated marketing initiatives across both shopper and e-commerce brand audiences, overseeing key marketing channels and executing high-impact campaigns across digital, events, and media.

Responsibilities:

• Plan and execute integrated marketing campaigns across digital channels to drive awareness, engagement, and pipeline
• Build and optimize lead generation and nurturing programs using CRM and marketing automation tools (e.g., HubSpot)
• Manage and optimize digital channels including SEO, SEM, and paid media to drive traffic, leads, and conversion
• Create and manage marketing assets (case studies, webinars, sales materials, web content) to support demand generation and sales
• Partner with product, sales, and brand teams to ensure alignment and consistent messaging across campaigns
• Track campaign performance and continuously optimize programs to improve ROI and pipeline impact

Requirements:

• Bachelor's degree in Marketing, Business, or related field
• 5+ years of experience in marketing across B2B and/or consumer environments
• Hands-on experience executing campaigns, events, and demand generation programs with measurable results
• Proficiency with marketing automation, AI tools, and CRM platforms (e.g., HubSpot)
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Excellent written and verbal communication skills
• Data-driven mindset with experience analyzing campaign performance and ROI
• Experience supporting integrated marketing programs across multiple channels
• Ability to move quickly, adapt to changing priorities, and execute in a fast-paced environment
• Detail-oriented with a strong bias toward action and follow-through