Regional Marketing Manager

Portico PM is seeking a Regional Marketing Manager to serve as the strategic marketing partner for a portfolio of multifamily communities. The role involves collaborating with various stakeholders to develop and execute marketing strategies aimed at driving occupancy and enhancing asset value.

Responsibilities:

• Develop and execute customized marketing strategies aligned with community goals, market conditions, and ownership objectives
• Partner with Operations and onsite teams to improve lead generation, leasing performance, resident retention, and overall marketing effectiveness
• Analyze property performance, competitive positioning, market trends, and campaign results to identify opportunities for growth
• Support acquisitions, lease-ups, rebrands, transitions, and stabilized assets through strategic marketing planning and execution
• Conduct market research, competitive audits, and community assessments to evaluate positioning, messaging, and marketing effectiveness
• Recommend and implement marketing initiatives that maximize performance and return on investment
• Serve as the primary marketing contact for ownership groups, asset managers, Regional Directors, and onsite teams
• Lead marketing presentations, performance reviews, and strategic planning discussions
• Prepare and present portfolio updates, quarterly business reviews, marketing assessments, and strategic recommendations
• Communicate campaign performance, market insights, and actionable recommendations to stakeholders
• Participate in ownership meetings, operational reviews, and leadership discussions as needed
• Collaborate with internal specialists and external partners to develop and execute digital marketing strategies, including: PPC, SEO, Paid Social, Geofencing, Reputation Management, Website Optimization
• Monitor and analyze performance data from GA4, CRM platforms, advertising channels, website analytics, and reporting tools
• Develop monthly, quarterly, and annual performance reports with actionable insights
• Conduct website audits to ensure accuracy, brand consistency, user experience, and lead conversion effectiveness
• Oversee website launches, redesigns, migrations, and content updates
• Audit online listings and directory platforms to ensure accuracy and brand compliance
• Analyze lead attribution, CRM data integrity, and conversion metrics to support data-driven decision-making
• Partner with onsite teams to improve lead management, follow-up processes, and conversion rates
• Develop and manage annual marketing budgets for assigned communities
• Monitor marketing expenditures and ensure alignment with approved budgets and business objectives
• Evaluate marketing investments and recommend adjustments to maximize ROI
• Support annual budgeting and forecasting processes with Operations and ownership groups
• Track spending across advertising, creative services, websites, photography, signage, resident engagement initiatives, and related marketing expenses
• Review vendor proposals, invoices, and project estimates for accuracy and budget compliance
• Maintain accurate budget documentation and provide financial updates to stakeholders as needed
• Serve as a marketing consultant and resource for onsite teams and operational leadership
• Support the development and delivery of training programs, presentations, and best-practice resources
• Ensure brand standards are consistently maintained across all marketing channels and customer touchpoints
• Monitor reputation management trends and communicate their impact on leasing performance and brand perception
• Manage multiple marketing projects across communities while balancing priorities, deadlines, and stakeholder expectations
• Coordinate with website providers, digital agencies, photographers, designers, printers, signage vendors, and other partners
• Oversee the development of marketing collateral, branding materials, photography, video assets, presentations, and community resources
• Manage creative projects from concept through implementation while ensuring quality, consistency, and adherence to brand standards
• Support property launches, rebrands, acquisitions, and transitions through effective project coordination
• Review creative deliverables and digital assets for accuracy, functionality, and alignment with company objectives
• Coordinate vendor billing and invoice processing to support accurate budget tracking

Requirements:

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field preferred
• 3–5+ years of marketing experience, preferably within multifamily housing, real estate, hospitality, agency, or related industries
• Experience managing multiple projects, stakeholders, properties, or business units simultaneously
• Strong understanding of marketing strategy, digital marketing, branding, analytics, and performance reporting
• Experience presenting recommendations, insights, and performance results to clients, ownership groups, and leadership teams
• Excellent written, verbal, presentation, organizational, and interpersonal communication skills
• Strong analytical and problem-solving abilities with a data-driven approach to decision-making
• A satisfactory drug test and background check are required