Brand Marketing Manager

Phifer & Company is a fast-growing health and wellness company on a mission to help people live healthier, more balanced lives. As the Brand Marketing Manager, you will lead initiatives to deepen customer connections and drive brand awareness while ensuring consistency across all touchpoints.

Responsibilities:

• Develop and execute brand strategy aligned with company goals and customer insights
• Own brand messaging and storytelling across channels (web, email, social, packaging, partnerships)
• Collaborate with cross-functional teams (Product, Creative, Growth, CX) to ensure brand consistency
• Lead market research and competitive analysis to inform positioning and innovation
• Manage brand calendar, campaign planning, and seasonal launches
• Oversee external agencies and freelancers for creative execution
• Monitor brand performance metrics and adjust strategies accordingly
• Champion brand integrity and evolution as we scale

Requirements:

• 5+ years of brand management experience, ideally in health, wellness, or consumer goods
• Strong strategic thinking and creative judgment
• Exceptional communication and storytelling skills
• Experience with digital marketing, content strategy, and consumer insights
• Ability to thrive in a fast-paced, remote-first environment
• Passion for wellness and a deep understanding of the evolving consumer landscape