CookUnity is a pioneering platform that connects users with top chefs to deliver exceptional meals. The Senior Product Manager will lead the product vision and strategy for personalization systems and a customer-facing AI experience, focusing on enhancing user engagement and satisfaction through innovative features.
Responsibilities:
- Own the end-to-end personalization roadmap including recommendations, ranking algorithms, adaptive feed, intent modeling, and predictive food preferences
- Build a unified personalization strategy that spans discovery, ordering, search, and post-order experiences
- Translate customer insights and behavioral data into frameworks for "personalized ordering journeys" across weekly menus
- Partner with Engineering and ML to design, build, and iterate on models that personalize menus, recommendations, and content surfaces
- Launch new ML-powered features—e.g., personalized ranking, contextual suggestion surfaces, food-intent clustering, dietary preference modeling, and personalization-aware UX
- Drive experimentation, A/B testing, and offline/online model evaluation frameworks to measure lift rigorously
- Own the 0→1 product vision and roadmap for a customer-facing conversational AI experience—from problem definition and early MVP through launch and iteration
- Define use cases, conversation flows, and success criteria, balancing eater needs with technical feasibility and business goals
- Partner closely with LLM engineering to evaluate models, define grounding strategies, and drive prompt/context architecture decisions from a product lens
- Own the full frontend product surface for the AI experience end-to-end, from UX vision through shipped features
- Establish evaluation frameworks for LLM product quality—including relevance, hallucination rate, tone, and task completion—and iterate based on real user feedback
- Develop a sophisticated understanding of eater behavior patterns, including early-week ordering signals, cuisine preferences, dietary constraints, and long-term engagement drivers
- Work closely with Data Science to identify behavioral segments, affinity clusters, and downstream retention impacts
- Own the end-to-end frontend product surface for the customer-facing AI experience, partnering closely with Design and Engineering from concept through launch
- Collaborate on personalization-related frontend surfaces (adaptive homepage, personalized filters, recommendation UI)—contributing product direction while partnering with other PMs and Design who share ownership
- Work with Chefs and Culinary to incorporate menu diversity, cuisine metadata, and ingredient-level signals into both personalized and AI-assisted experiences
- Collaborate with Growth, CRM, and Marketplace teams to personalize acquisition, onboarding, and reactivation journeys
- Improve core funnel metrics (CVR, add-to-cart rate, search success rate)
- Lift order retention, order frequency, and net AOV for all eater segments
- Increase long-term revenue and reduce decision friction for customers navigating a large menu
Requirements:
- 7+ years of product management experience, including at least 4+ years working on personalization, search, recommendations, ML/AI products, or similar domains
- Experience with LLM-powered products, conversational AI, or chatbot development—hands-on 0→1 experience a strong plus
- Strong analytical and technical intuition; can work closely with ML/infra teams and reason about relevance, ranking, and experimentation approaches
- Proven ability to drive complex products from concept to launch in fast-paced environments
- Experience with A/B testing platforms, online metrics, offline model evaluation, and data-driven decision making
- Demonstrated ability to own customer-facing frontend product surfaces end-to-end, from UX vision through launch
- Strong user experience instincts with a track record of collaborating closely with design
- Excellent communication skills and ability to influence stakeholders at all levels