Senior Product Marketing Manager

Airlock Digital is a global leader in application control and allowlisting. They are seeking a Senior Technical Product Marketing Manager to strengthen their market presence by translating complex cybersecurity concepts into clear customer value and executing product-level go-to-market strategies.

Responsibilities:

• Develop technically credible product positioning and messaging for Airlock Digital capabilities and solutions
• Translate complex cybersecurity functionality into clear customer-facing narratives that resonate with security practitioners, security architects, IT operations teams, and executive stakeholders
• Partner closely with Product Management and Solutions Engineering to ensure messaging accurately reflects product capabilities, operational workflows, and customer use cases
• Support the execution and refinement of broader product positioning and messaging frameworks through technical differentiation, customer insight, and practitioner-focused storytelling
• Ensure consistent application of product messaging across launches, sales assets, partner content, campaigns, website messaging, and customer communications
• Drive product-level go-to-market planning and launch execution for product capabilities, feature releases, and platform enhancements in alignment with broader product marketing and go-to-market strategy
• Partner with Product Management to define customer problems, technical value propositions, target audiences, use cases, and launch narratives
• Lead cross-functional launch coordination across Product, Sales, Marketing, Channel, Customer Success, and Solutions Engineering teams
• Develop technical launch messaging, field-facing product materials, sales enablement assets, and customer communications aligned to broader positioning and messaging frameworks
• Measure and refine launch effectiveness using customer feedback, field insights, adoption trends, and market response
• Develop technical product narratives, messaging frameworks, pitch materials, technical battlecards, solution briefs, and product presentations that support customer engagement and technical evaluations
• Partner with Sales, Solutions Engineering, and Enablement teams to improve field readiness and technical messaging consistency
• Support strategic sales opportunities by providing technical positioning guidance, competitive insights, and differentiated product messaging
• Help translate technical product capabilities into operational outcomes, security value, and business impact for multiple buyer audiences
• Monitor cybersecurity market trends across endpoint security, application control, allowlisting, EDR/XDR, and adjacent security ecosystems
• Develop technical competitive positioning, practitioner-focused differentiation narratives, and field-facing competitive enablement materials that help clearly articulate Airlock’s value during technical evaluations and customer conversations
• Gather insights from customers, prospects, partners, analysts, and field teams to inform messaging, positioning execution, and go-to-market initiatives
• Maintain awareness of evolving customer challenges, practitioner workflows, and security operations trends
• Support messaging and positioning for strategic technology integrations and alliance partnerships
• Develop partner-facing messaging and 'Better Together' narratives for integrated solutions
• Collaborate with Channel and Alliances teams to ensure technical messaging aligns with broader go-to-market initiatives
• Develop product-focused content including technical messaging guides, solution briefs, launch materials, presentations, website messaging, webinars, and technical thought leadership assets
• Partner with Content and Demand Generation teams to support campaigns and programs aligned to product messaging and market positioning
• Serve as a day-to-day technical go-to-market partner for Product Management on launches, feature positioning, customer messaging, and field readiness
• Collaborate closely with Product, Sales, Solutions Engineering, Marketing, Channel, and Customer Success teams to support effective go-to-market execution
• Act as a strategic translator across technical and commercial teams to help ensure Airlock’s product value and differentiation are clearly understood internally and externally
• Contribute to scalable product marketing processes, launch rigor, and go-to-market consistency as the organization continues to grow

Requirements:

• 7+ years of B2B product marketing experience within cybersecurity, endpoint security, infrastructure security, or enterprise SaaS environments
• Strong experience developing technical product messaging, launch plans, and go-to-market execution programs for cybersecurity or infrastructure technologies
• Experience translating complex technical capabilities into clear customer-facing narratives for both technical and non-technical audiences
• Demonstrated ability to develop technical sales enablement assets including pitch decks, messaging guides, technical battlecards, solution briefs, and presentations
• Experience supporting product launches and cross-functional go-to-market execution in fast-paced environments
• Experience working closely with Product Management, Solutions Engineering, Security Engineering, or technical product teams
• Strong understanding of cybersecurity buyer journeys, technical evaluation processes, and practitioner-focused messaging
• Strong written and verbal communication skills with excellent storytelling ability
• Ability to operate independently, manage ambiguity, and drive cross-functional initiatives with minimal oversight
• Experience marketing endpoint security, application control, allowlisting, EDR/XDR, or adjacent cybersecurity technologies
• Experience supporting practitioner-focused cybersecurity sales motions and technical evaluation cycles
• Familiarity with enterprise security operations, endpoint management, or security architecture concepts
• Experience working within growth-stage cybersecurity companies or high-growth B2B SaaS organizations