Partner Strategy & Program Marketing Manager (contract)

Microsoft is seeking a Partner Strategy & Program Marketing Manager on a contract basis to drive growth through partner ecosystems. This role involves defining and executing go-to-market strategies, orchestrating demand generation programs, and enabling distributors to enhance their reseller networks.

Responsibilities:

• Define and execute joint go-to-market strategies with distributor partners aligned to Microsoft solution plays and business priorities
• Drive scalable reseller activation through distributor-led campaigns, digital engines, and repeatable marketing motions such as Campaigns-in-a-Box and event-in-a-box frameworks
• Orchestrate integrated demand generation programs including digital campaigns, webinars, and in-person events to drive reach, frequency, and pipeline
• Enable distributors to activate and scale their reseller ecosystems, increasing engagement and solution attach
• Ensure effective utilization of Microsoft incentives, investments, and go-to-market resources through distributor partners
• Track and optimize performance against key performance indicators including RFY, pipeline influenced, partner activations, and program utilization
• Review partner priorities, campaign performance, and distributor updates, including activation metrics, pipeline influence, nomination progress, and upcoming deadlines
• Manage distributor-led campaigns, webinars, events, and reseller activation plans by coordinating assets, timelines, funding, and readiness
• Prepare for Monthly Business Reviews and Quarterly Business Reviews by pulling performance data, identifying trends, building partner narratives, and developing executive-ready updates on impact, gaps, and next steps
• Analyze key performance indicators such as reach, frequency, yield, pipeline, and utilization to optimize future investments and programs
• Build forward-looking go-to-market plans, identify execution gaps, and develop strategies to improve scale and impact through distributors
• Partner cross-functionally with Partner Development Managers, sales, and global marketing teams to align on priorities and execution

Requirements:

• 5 or more years of experience in partner, channel, or distributor marketing, including developing and executing go-to-market strategies through partner or channel ecosystems
• 5 or more years of experience in demand generation and campaign management, with a proven ability to build and manage integrated marketing programs across digital campaigns, webinars, events, and partner-led activations that drive measurable outcomes
• 3 or more years of experience in performance analytics and business review management, including tracking KPIs, analyzing program performance, and preparing Monthly and Quarterly Business Reviews with insights, recommendations, and executive-ready storytelling
• Bachelor's degree in Marketing or equivalent training required
• Strong understanding of distributor and reseller ecosystems and channel marketing dynamics
• Proven ability to design and deliver scalable, repeatable marketing programs across partner ecosystems
• Data-driven mindset with demonstrated experience tracking performance metrics and optimizing campaigns based on insights
• Strong collaboration and stakeholder management skills within a highly matrixed organization
• Excellent communication skills with the ability to craft and deliver executive-level presentations and business narratives
• Ability to manage multiple programs simultaneously, balancing strategic planning with hands-on execution
• Strong analytical capabilities with experience preparing business reviews and translating data into actionable recommendations