Marketing Generalist

VisioLab is an AI-powered self-checkout company for various venues including stadiums and corporate campuses, with a US office located in Boston. They are seeking a Marketing Generalist to bridge the gap between the founders and the US market, managing content, events, and campaigns to enhance visibility in the sports and hospitality sectors.

Responsibilities:

• Coordinate and represent VisioLab at US industry events and trade shows - from prep to presence to follow-up
• Create and manage content that speaks to venue operators, F&B directors, and franchise decision-makers
• Conduct and coordinate case study interviews and turn customer stories into compelling marketing assets
• Run account-based marketing campaigns in close collaboration with Sales and the founders
• Work directly with the founding team to translate strategy into execution on the ground in the US
• Track performance across channels - you know what's working and you cut what isn't