About this role

Focus: Build the inbound engine from zero to full scale for the enterprise SaaS segment.
Responsible for the marketing budget and ROI (cost-per-lead, pipeline value).
Work closely with the CEO/COO and sales team to hand over marketing-qualified leads (MQLs) into the sales pipeline.
Identify and recruit influencers and speakers across the German-speaking market.
Build and scale lead-generation channels (webinars, content, thought leadership, performance marketing).

Proven experience in B2B demand generation, preferably in SaaS and enterprise segments.
Hands-on mentality: you not only plan strategies, you execute them yourself.
Deep understanding of the DACH target market and how to position complex software solutions to decision-makers.
Experience building partner networks (affiliates, experts, speakers).

Balanced work-life through flexible working hours (flexitime model)
Flexible remote work policy
Regular team-building events in Vienna
Workations are also part of our culture
Active contribution of your own ideas and strategies is explicitly encouraged
Exciting collaboration with our sister company WeCreate Germany and access to an exclusive creator network

B2B Demand Generation Manager – Head of Marketing

Key skills