Agentic Growth Marketing Lead (USA Only - 100% Remote)

Close is a CRM company focused on helping teams sell more efficiently without the hassle of manual processes. They are seeking an Agentic Growth Marketing Lead who will be responsible for driving demand and conversion through strategic marketing efforts, utilizing AI tools and innovative channels to increase top-of-funnel traffic and ultimately boost paid subscriptions.

Responsibilities:

• Treat demand as the product you are building. Define what you are optimizing, what the leading indicators are, what the experiments queue looks like. Run the function the way a good PM runs a product surface - hypotheses, instrumentation, weekly shipping, postmortems on what did not work
• Pick the channels worth betting on, build them, and iterate. We don't have an astronomical budget, but this is a moment where smarts can out-savvy deep pockets, and Close has the raw stuff to pull it off; we have a product people love, content worth distributing, and an org that's already deeply AI-forward. For the right person, this is all the kindling you'll need
• Own top-of-funnel traffic and care about what happens after. Your primary metric is getting more of the right people to Close's website and product. The "right people" are those who convert to trials and eventually pay. You'll partner with the Product Growth team to ensure a smooth and successful handoff from website to product
• Run the experiments. Channel selection, ad copy, landing pages, video, social, partnerships, product-led loops. You are setting them up, monitoring the data, and sharing the learnings
• Prove it's working. Traffic up. Trials up. Paid subscribers up. You'll build the reporting to show what's not working and what is

Requirements:

• 5-8+ years in B2B SaaS growth, marketing, or as a founder
• Experience in defining and optimizing demand as a product
• Ability to instrument, ship, watch data, and iterate
• Experience with AI tools running parts of workflow autonomously
• Knowledge of SEO in the context of modern search tools like ChatGPT and Claude
• Experience with LLM optimization and community-driven distribution
• Understanding of CAC, LTV, and payback metrics
• Experience in channel strategy and landing page experience
• Demonstrated accountability for results in previous roles
• Experience in a company with a product people love and a lean team
• Experience in building growth motion before there was a playbook
• Experience with video, social, or community-driven distribution