Director, Product Management & Strategic Marketing

BW Converting is a strategic alliance of resources and services that unites several companies to provide innovative technologies in the packaging and converting machinery sectors. The Director of Product Management and Strategic Marketing will lead product vision and portfolio strategy for the Aftermarket Business, ensuring the product portfolio aligns with customer needs and business growth objectives.

Responsibilities:

• Define and lead a unifying product management strategy aligned to market trends, customer needs, and our strategic goals
• Oversee product portfolio performance across businesses, ensuring alignment of investments, sunsetting of legacy offerings, and identification of growth and innovation opportunities
• Shared Services for Converting Platform
• Facilitate collaboration among product leaders from legacy brands (e.g., Paper Converting Machine Company, Hudson-Sharp, W&D, Baldwin etc.), leveraging shared best practices and driving synergies across offerings
• Champion voice-of-customer processes to inform new product development, enhancements, and service offerings that improve uptime, productivity, and sustainability for our customers
• Drive the full product lifecycle—from concept, requirements definition, and business case, through development, launch, and end-of-life planning
• Lead and develop a high-performing team of product managers and analysts across geographies and business units
• Partner closely with Sales, Engineering, and Operations to ensure successful launches and scaling of new products
• Define key performance metrics and ensure data-driven decision-making processes guide prioritization and product investment

Requirements:

• Bachelor's degree in engineering, Business, or related field (MBA or advanced degree preferred)
• 10+ years of experience in industrial product management or manufacturing solutions, with at least 5 years in a leadership role
• Strong understanding of capital equipment, manufacturing systems, and industrial automation
• Demonstrated experience leading cross-functional product teams in a matrixed or multi-brand environment
• Proven success in building and executing product strategies that drive growth and improve customer experience
• Excellent interpersonal and communication skills with a collaborative, servant-leader mindset
• Familiarity with the Print/ packaging/converting industry or related manufacturing sectors
• Comfortable working across legacy brand cultures and systems within a unified platform model
• Deep customer empathy and a passion for operational improvement and innovation
• Ability to travel as needed (~25%) across domestic and international locations