Business Development Representative

Empirical360 is a digital marketing agency focused on family law firms, and they are seeking a Business Development Representative to play a crucial role in their sales team. This position involves generating new leads, nurturing client relationships, and contributing to the company's growth by seeking new business opportunities.

Responsibilities:

• Qualify inbound leads from marketing campaigns and outbound efforts
• Identify which prospects are worth pursuing—and which aren’t
• Contact potential clients through cold calls, emails, and targeted outreach
• Personalize outreach based on research, not templates alone
• Introduce Empirical360 clearly and credibly
• Ask thoughtful questions to understand a prospect’s goals, challenges, and urgency
• Build and maintain a clean, accurate pipeline of engaged prospects
• Use HubSpot to track activity, outcomes, and insights
• Schedule meetings between qualified prospects and Account Executives
• Ensure AEs walk into calls with real context—not just a name and a calendar invite
• Report on weekly and monthly performance metrics
• Share feedback from the field to improve messaging, targeting, and process
• Stay up to date on Empirical360’s services, positioning, and pricing
• Understand what resonates—and what doesn’t—across different prospect profiles

Requirements:

• Previous experience as an SDR, BDR, AE, or similar sales role
• Comfort with outbound prospecting (cold calls, cold emails, follow-ups)
• Experience working toward and achieving activity or pipeline targets
• Familiarity with CRM systems
• Understanding of core sales metrics (MQLs, SQLs, Opportunities)
• Strong communication skills—you can hold attention and guide a conversation
• Coachability, curiosity, and a willingness to improve rapidly
• High personal accountability and consistency in execution