Digital Marketing Manager III

Sinch is pioneering the way the world communicates, providing reliable customer communication solutions. They are seeking a Senior Growth Marketing Manager to own the self-serve acquisition funnel at Sinch Mailgun, focusing on driving qualified traffic, optimizing conversion experiences, and collaborating with cross-functional teams to enhance acquisition efficiency.

Responsibilities:

• Own the self-serve acquisition funnel from first visit to signup/trial. Lead CRO across key pages, run experiments, reduce friction, and partner with performance marketing to make sure paid traffic has somewhere effective to land
• Develop and execute a strategy to protect and grow organic presence, covering both traditional SEO fundamentals and LLM/AI Engine Optimization (AEO)
• Own the weekly and monthly reporting cadence for the acquisition funnel: traffic by channel, site conversion, and signups. Know the numbers cold and contextualize them for leadership
• Manage marketing systems and tools, leveraging your technical knowledge to optimize web analytics and automation platforms
• Maintain and optimize the Mailgun website in WordPress, working directly with our web developers and designers to ship page updates, landing pages, and CRO improvements

Requirements:

• 5+ years of growth, digital, or acquisition marketing experience, ideally at a developer-tools, SaaS, or API-first company with a PLG motion
• Deep CRO instincts. You've optimized signup flows, run A/B tests on landing pages, and think in terms of conversion rates, not just traffic volume
• Strong analytical skills. Comfortable in GA4 and Looker. You can pull your own data, spot anomalies, and build a narrative from numbers
• SEO fundamentals and emerging AEO awareness. You understand how search is changing with zero-click results, AI overviews, and LLM referral traffic, and have ideas about how to adapt
• WordPress CMS proficiency. Comfortable managing page content, URLs, and redirects, and collaborating with web developers to ship changes
• Bias toward action with sound judgment. Able to ship things and make calls with imperfect data on a lean team, while knowing when something warrants deeper investigation