Digital Marketing Manager

AlumierMD is a company focused on digital marketing in the beauty and wellness sector, and they are seeking a North America Digital Marketing Manager. This role involves owning key digital channels to enhance brand awareness and drive revenue growth while managing a junior coordinator and collaborating with various teams to execute integrated marketing plans.

Responsibilities:

• Owning AlumierMD’s organic social media presence ensuring content is engaging, consistent, and aligned to brand and commercial objectives
• Driving paid media activity across search & social platforms to drive performance and ROI
• Managing the relationship with external social and digital agencies to ensure campaigns, content, and reporting are delivered effectively
• Leading email marketing and CRM activity through Klaviyo, including automation, segmentation, and loyalty program management
• Supporting the planning and execution of integrated B2B digital campaigns and initiatives to support lead generation, acquisition and retention
• Working closely with brand, tech, and commercial teams to optimize customer journeys and campaign performance
• Supporting website and ecommerce optimization across Shopify, including campaign landing pages, content updates, and merchandising
• Monitoring campaign, channel, and customer performance using data and insights to drive continuous optimization
• Delivering daily, weekly, and monthly reporting across paid media, social, CRM, and ecommerce activity
• Supporting SEO and website content optimization initiatives to improve organic visibility and traffic

Requirements:

• Strong understanding of paid media, social media, CRM, email marketing, content, and ecommerce
• Proactive — you are organized, confident, and solutions-focused, with the ability to manage multiple priorities
• Data driven — you use analytics and insights to optimize campaigns and improve performance
• Commercial awareness — you understand how digital marketing supports wider business objectives and revenue growth
• Creative and innovative — you bring new ideas, trends, and opportunities to improve customer engagement
• Teamwork — you collaborate effectively with internal teams, stakeholders, and agency partners
• Leadership — you are comfortable mentoring junior team members and helping drive high standards across the digital team
• Proven experience in an industry-relevant Digital Marketing role (4+ years)
• Shopify
• Klaviyo
• Meta/TikTok native & ads platforms
• Google Ads
• Google Analytics (GA4)
• Strong understanding of social media, paid media, CRM, email marketing, loyalty, and ecommerce
• Experience managing agencies and integrated digital campaigns across B2B and B2C audiences
• Strong analytical, reporting, communication, and project management skills
• Experience with SEO tools and website optimization
• Experience within beauty/wellness
• Previous experience mentoring or supporting junior team members
• Reside in Eastern time zone