Growth Marketing Manager, Programmatic

Lyft is a company focused on serving and connecting people, fostering an inclusive work environment. They are seeking an experienced Growth Marketing Manager to lead their programmatic user acquisition efforts, requiring a blend of strategic thinking and analytical skills to drive new user growth across various initiatives.

Responsibilities:

• Own the strategy, execution, and optimization of programmatic paid media campaigns — including audience buildout, signal testing, bid strategy, and creative rotation across display, video, and native formats
• Build, manage, and scale campaigns with a strong lens toward experimentation, incrementality, and measurement
• Develop channel roadmaps and work cross-functionally with Marketing, Product, Analytics, and Business teams to align on priorities and goals
• Partner with third-party vendors and DSPs to expand online and offline acquisition capabilities
• Conduct ad-hoc analyses to diagnose performance, surface insights, and drive actionable recommendations
• Design and execute A/B and multivariate experiments to improve campaign performance and efficiency
• Leverage AI tools (e.g., Claude, Gemini) to accelerate analysis, automate repetitive workflows, and bring a modern, efficiency-oriented approach to day-to-day operations