Growth & Marketing Specialist

Alluvium Health builds an AI-powered platform that helps healthcare organizations manage patient access effectively. They are seeking a Growth & Marketing Specialist to execute and optimize marketing campaigns, manage outreach initiatives, and drive engagement for their platform.

Responsibilities:

• Execute and optimize marketing campaigns and outreach initiatives across multiple channels
• Identify and research target accounts and key contacts to support outreach strategy
• Develop and refine outreach messaging, including emails, sequences, and campaign content
• Manage and execute outreach efforts, including email campaigns and follow-ups through CRM tools such as Pipedrive
• Initiate outreach to prospective clients to generate engagement and support lead generation efforts
• Track, analyze, and report on campaign performance and outreach effectiveness, identifying opportunities for improvement
• Own timelines, tasks, and deliverables for assigned marketing and outreach initiatives
• Collaborate with Sales and Marketing teams to align messaging, campaigns, and outreach efforts
• Maintain and update website content and support performance tracking and optimization
• Support planning and execution of marketing events, including post-event outreach and engagement

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or equivalent experience preferred
• 2–4 years of experience in marketing, outreach, lead generation, or a related field required
• Experience executing marketing campaigns and outreach initiatives with measurable outcomes
• Strong written and verbal communication skills, with the ability to craft effective and engaging messaging
• Highly organized with strong attention to detail and the ability to manage multiple priorities independently
• Self-starter with the ability to take initiative and own projects from execution through completion
• Ability to analyze campaign and outreach performance and apply insights to improve outcomes
• Creative thinker with the ability to contribute ideas for campaigns, messaging, and engagement strategies
• Strong understanding of marketing fundamentals, including email campaigns, content, and basic analytics
• Comfortable engaging with external audiences and initiating outreach conversations
• Experience using CRM and marketing tools to manage campaigns and track performance
• Collaborative mindset with the ability to work effectively across Sales, Marketing, and cross-functional teams
• Experience using CRM tools (e.g., Pipedrive) and marketing platforms preferred
• Experience working in a SaaS, healthcare technology/IT, or healthcare B2B environment highly preferred
• Experience working in a startup or scaling organization is highly desirable