EPITEC is a company that empowers startups to scale and thrive by delivering customer experience solutions. They are seeking a versatile and results-driven freelance digital marketer to plan and execute paid media, webinar, and outbound lead generation campaigns to drive signups for their programs.
Responsibilities:
- Plan, promote, and execute a demand and lead generation marketing plans to drive acquisition for the startup program including through paid media, webinars, and web placements
- Design and manage outbound lead generation campaigns across web, email, LinkedIn, social media, and paid advertising channels
- Support additional digital marketing efforts, including content creation, email marketing, social media strategy, and campaign analysis as needed
- Craft clear, persuasive messaging tailored to distinct audience segments
- Monitor campaign performance metrics and iterate to optimize results
- Collaborate with sales, partnerships, and marketing teams to ensure alignment on goals, lead quality, and follow-up strategies
- Utilize marketing and CRM tools effectively to manage campaigns and reporting
Requirements:
- Strong understanding of startups and the ecosystem
- Creative, and willing to think outside of the box
- Proven experience executing paid media, web, webinars and other lead generating digital marketing campaigns via various channels (Reddit, LinkedIn, Product Hunt..etc)
- Strong understanding of digital marketing channels, including email marketing, social media outreach, paid ads, and content marketing
- Proficiency with webinar platforms (Zoom, GoToWebinar, or similar) and marketing automation/CRM tools (Marketo/Salesforce)
- Excellent Communication Skills With Strong Copywriting Abilities
- Data-driven approach with a focus on tracking performance and optimizing campaigns
- Proactive, self-motivated, organized, and comfortable working remotely with minimal supervision
- Copywriting
- Basic graphic design or video editing skills
- Demonstrated success driving lead generation and increasing program signups
- Marketing copywriting