Startup Digital Marketing Manager III - Part Time

EPITEC is a company that empowers startups to scale and thrive by delivering customer experience solutions. They are seeking a versatile and results-driven freelance digital marketer to plan and execute paid media, webinar, and outbound lead generation campaigns to drive signups for their programs.

Responsibilities:

• Plan, promote, and execute a demand and lead generation marketing plans to drive acquisition for the startup program including through paid media, webinars, and web placements
• Design and manage outbound lead generation campaigns across web, email, LinkedIn, social media, and paid advertising channels
• Support additional digital marketing efforts, including content creation, email marketing, social media strategy, and campaign analysis as needed
• Craft clear, persuasive messaging tailored to distinct audience segments
• Monitor campaign performance metrics and iterate to optimize results
• Collaborate with sales, partnerships, and marketing teams to ensure alignment on goals, lead quality, and follow-up strategies
• Utilize marketing and CRM tools effectively to manage campaigns and reporting

Requirements:

• Strong understanding of startups and the ecosystem
• Creative, and willing to think outside of the box
• Proven experience executing paid media, web, webinars and other lead generating digital marketing campaigns via various channels (Reddit, LinkedIn, Product Hunt..etc)
• Strong understanding of digital marketing channels, including email marketing, social media outreach, paid ads, and content marketing
• Proficiency with webinar platforms (Zoom, GoToWebinar, or similar) and marketing automation/CRM tools (Marketo/Salesforce)
• Excellent Communication Skills With Strong Copywriting Abilities
• Data-driven approach with a focus on tracking performance and optimizing campaigns
• Proactive, self-motivated, organized, and comfortable working remotely with minimal supervision
• Copywriting
• Basic graphic design or video editing skills
• Demonstrated success driving lead generation and increasing program signups
• Marketing copywriting