Senior Director / VP, Product Marketing

Casepoint is a company that empowers government agencies and enterprises to discover, secure, and activate defensible insights across critical legal, regulatory, and compliance workflows. They are seeking a Senior Director / VP of Product Marketing to lead go-to-market strategies, develop messaging frameworks, and enhance sales enablement programs in a high-growth environment.

Responsibilities:

• Lead go-to-market planning and execution for new product launches, platform enhancements, AI capabilities, and strategic initiatives
• Develop differentiated positioning, messaging frameworks, and value propositions across government and enterprise audiences
• Partner with Product Management to influence roadmap prioritization through market insights and customer feedback
• Lead packaging, competitive differentiation, pricing support, and market segmentation strategies
• Own corporate and portfolio messaging architecture across eDiscovery, FOIA, data governance, compliance, and AI
• Develop executive-level narratives around AI governance, secure innovation, digital transformation, and unified legal workflows
• Create high-impact sales enablement materials including pitch decks, battlecards, whitepapers, case studies, analyst briefings, webinars, and executive presentations
• Ensure consistent messaging across campaigns, events, PR, analyst relations, and demand generation
• Partner closely with Sales leadership to improve pipeline generation, win rates, and competitive positioning
• Build and maintain sales enablement programs that equip teams to articulate Casepoint’s value effectively
• Support strategic deals, executive presentations, customer workshops, and RFP/RFI responses
• Lead competitive intelligence and market analysis initiatives across LegalTech, GovTech, and AI markets
• Build and manage relationships with industry analysts, influencers, and strategic partners
• Monitor industry trends, customer needs, procurement shifts, and emerging AI governance requirements
• Lead global intelligence team of product marketing managers and market intelligence analysts
• Collaborate cross-functionally with Sales (including Sales Engineering and Proposals), Product, Engineering, Customer Success, and Executive Leadership
• Mentor and scale product marketing capabilities as the organization grows
• Help shape corporate thought leadership and executive visibility in the market

Requirements:

• 10+ years of product marketing experience in B2B SaaS or enterprise technology including managing global teams
• Deep experience in LegalTech, GovTech, eDiscovery, compliance, cybersecurity, data governance, or AI platforms
• Proven success leading enterprise SaaS go-to-market initiatives and positioning complex platforms
• Strong executive communication and storytelling skills
• Experience supporting federal/government technology environments or highly regulated industries is highly desirable
• Demonstrated ability to translate technical capabilities into business value
• Experience working with sales organizations and executive leadership teams in high-growth environments
• Bachelor's degree required; MBA preferred