Remote Head of Product Marketing - Supply Chain Intelligence

Accuris is transforming how global electronics manufacturers manage supply chain risk and component intelligence. They are seeking a strategic Head of Product Marketing to lead their Supply Chain Intelligence business, focusing on market positioning, go-to-market strategy, and team leadership.

Responsibilities:

• Define and evolve the positioning and messaging for the Supply Chain Intelligence portfolio, including:
• Parts Intelligence
• BOM Intelligence
• PCN Intelligence
• Parts Content Services
• Haystack Gold
• APIs, integrations, and embedded workflow solutions
• Translate complex technical and data capabilities into clear, differentiated business value
• Drive category leadership around Supply Chain Intelligence and connected engineering workflows
• Build competitive positioning against traditional electronic parts databases, compliance providers, ERP-centric approaches, and emerging AI entrants
• Lead GTM planning and launch execution for new products, capabilities, data offerings, integrations, and AI initiatives
• Partner with Product Management to shape roadmap narratives and market readiness
• Partner with Demand Gen leadership to create scalable launch frameworks, enablement plans, and adoption programs
• Develop segmentation, ICP, and persona strategies across procurement, supply chain, sourcing, engineering, operations, and manufacturing audiences
• Help shape vertical and industry GTM strategies across aerospace, automotive, electronics, industrial, energy, and manufacturing markets
• Equip Sales and SDR teams with messaging, tools, battlecards, objection handling, and competitive intelligence
• Partner with Sales Enablement on sales training resources
• Partner closely with Revenue leadership to improve conversion, pipeline quality, and win rates
• Support strategic enterprise deals and executive-level customer conversations
• Help shape packaging, pricing, and commercial narratives with Sales and Finance leadership
• Develop value-based messaging around resiliency, disruption reduction, lifecycle management, and operational risk mitigation
• Leverage AI tools and modern GTM technologies to improve marketing effectiveness, scalability, and execution speed
• Use AI to accelerate:
• Content creation and messaging development
• Competitive and market analysis
• Persona and ICP research
• Launch planning and campaign optimization
• Sales enablement and customer insights
• Executive presentations and strategic storytelling
• Identify opportunities where AI can remove friction, improve decision-making, and increase organizational leverage
• Help establish best practices for AI-enabled Product Marketing workflows across the organization
• Build a culture of operational excellence by incorporating AI-assisted workflows, automation, and modern marketing tools into day-to-day execution
• Lead and mentor a growing Supply Chain Intelligence Product Marketing organization
• Establish operational rigor, prioritization, and performance standards
• Build a high-performance culture focused on outcomes, clarity, accountability, and execution excellence
• Partner cross-functionally to ensure alignment between Product, Marketing, and Revenue teams
• Develop deep expertise in the supply chain, electronic component intelligence, compliance, and industrial technology landscape
• Conduct market, customer, and competitive research to identify whitespace and growth opportunities
• Bring the voice of the customer into roadmap, messaging, and GTM decisions
• Monitor macro trends impacting global supply chains, including geopolitical risk, component shortages, regulatory changes, and resiliency initiatives

Requirements:

• 10+ years in Product Marketing, GTM Strategy, or related leadership roles
• Experience leading and developing Product Marketing teams
• Strong background in B2B SaaS, enterprise software, supply chain technology, industrial technology, data platforms, AI, or technical solutions
• Proven success leading enterprise GTM initiatives and product launches
• Experience supporting complex sales cycles and executive-level buyer conversations
• Strong executive communication, storytelling, and presentation skills
• Demonstrated ability to use AI tools to improve team productivity, execution quality, and go-to-market outcomes
• Strong familiarity with modern AI-enabled marketing and research workflows
• Experience applying AI to market analysis, content development, messaging refinement, customer insights, and competitive intelligence
• Strong understanding of how AI is changing enterprise software buying behavior and GTM execution
• High degree of curiosity, adaptability, and experimentation with emerging AI and GTM technologies
• Experience in supply chain, procurement, manufacturing, component intelligence, compliance, ERP, PLM, or industrial software markets
• Familiarity with supply chain risk management, lifecycle intelligence, or electronics/component ecosystems
• Experience in PE-backed or high-growth transformation environments
• Strong analytical and strategic thinking capabilities