Head of Member Growth Marketing

Maven Clinic is the world's largest virtual clinic for women and families, dedicated to making healthcare accessible for all. As the Head of Member Growth Marketing, you will lead a team focused on increasing membership through strategic marketing initiatives and partnerships, while overseeing enrollment programs and fostering a culture of experimentation and data-driven decision-making.

Responsibilities:

• Team leadership: You'll set performance expectations, run the coaching loop, and build the capabilities the function needs to scale through open enrollment and beyond. You're developing people, not just directing them
• Enrollment program ownership: You'll own Maven's communications-based enrollment strategy across the direct and channel books of business, using a data-first approach to prioritize channels, segments, and experiments. You'll build and refine the programs and playbooks that CS and payer teams execute at the account level, and maintain actionable knowledge of top accounts
• Strategic partnership with CS and payer teams: You'll become the enrollment resource those teams genuinely rely on. That means understanding how payer-distributed benefits behave differently from direct, how claims-triggered campaigns work in a channel context, and how to design programs a CSM or payer account executive can execute without becoming a marketer
• Cross-functional program ownership: You'll hold strategic ownership of enrollment initiatives that span product, CS, payer, and data. You won't be the DRI on every workstream, but you'll be a key stakeholder who makes sure each track has a clear owner, dependencies are visible, and progress is actually translating to enrollment outcomes
• Consumer-to-enterprise bridge: Maven recently launched a consumer product, which means two new flows need to work: eligible consumers finding their employer coverage, and enterprise members who lose eligibility finding a path to continue care. You'll partner across the B2B2C and consumer organizations to build and optimize both directions
• Experimentation culture: A/B tests on landing pages. Paid ads layered against claims campaigns. Copy and UX hypothesis testing. Partnership pilots. If it could drive scaled growth, you're a creative, collaborative partner in figuring out whether it will
• Measurement infrastructure: You'll build the reporting that makes enrollment performance legible at the channel level, client level, and program level. The team is moving from individual account focus to a scalable program model, and we’ll pursue metrics to catch that shift and make it visible

Requirements:

• 7+ years in B2B2C lifecycle and member growth marketing
• At least three years in a role where the primary output was scalable programs, not individual account campaigns
• Experience building things that run without you, whether through AI, automation, or team autonomy
• Deep fluency in enrollment funnel mechanics, including landing page CVR, email-to-enrollment conversion, claims-triggered campaigns, paid media layering, renewal and reactivation rates
• Track record of meaningful, measurable improvement across enrollment funnel mechanics
• Experience leading teams and building a performance culture
• Experience hiring, not just managing teams
• Ability to be a confident, constructive partner to CS and payer teams
• Ability to lead with data, design structured experiments, interpret results honestly, and change approach accordingly
• Experience with Looker or Braze
• Experience with payer-distributed benefits
• Experience in health plan partner marketing
• Experience with referral and vendor partnership programs at scale