Social Media: Development and management of cross-channel social media and paid social campaigns, including editorial planning and audience
and channel-specific targeting and optimization.
CRM campaigns: Planning, execution and optimization of CRM campaigns such as newsletters, segmentation, lead management and handover to sales.
Marketing Automation: Building and further developing marketing automation setups, including automated workflows, customer journeys, as well as tracking and testing.
Customer Journey: Analysis and optimization of the B2B customer and candidate journey across the entire funnel, from landing pages to conversion flows.
Marketing Budget: Planning and stewardship of marketing budgets, including performance tracking and KPI overview.
Collaboration & Management: Working with internal teams and managing external agencies and freelancers.

You have a completed degree or vocational training in media, communications, marketing, business administration, information technology, or a comparable qualification.
Several years of experience in online and digital marketing, ideally in an agency environment.
Experience in planning, executing and optimizing social media and paid social campaigns.
Practical experience with CRM campaigns, marketing automation and automated customer journeys.
Experience optimizing customer journeys, landing pages and conversion funnels.
Experience in budget planning and performance evaluation.
Confident use of tracking and analytics tools (e.g., GA4, Google Tag Manager) and KPI-driven performance analysis.

Top workspaces: We offer modern, ergonomic workstations equipped with the latest technology.
Home office: Up to 80% remote work or a full-time on-site position at our office in Reutlingen — whichever you prefer.
Flexible working hours: Everyone has their own rhythm. Within a flexitime arrangement, you choose when you start your day.
Great catering: In addition to free snacks, coffee and tea, we offer a wide selection of affordable lunches in our in-house canteen.
Training & development: We support lifelong learning with a personal training budget, internal training opportunities and the chance to work with new trends and technologies.
Family-run: We are a second-generation family-run company with short decision-making paths, fast decisions and a first-name culture from interns to the company founder.
Broaden your perspective: You'll have a wide range of responsibilities with opportunities to look beyond your core tasks.
Team events: We regularly organize team activities. You can help decide where we go.
Good rest: We want you to be well rested. That's why we offer 30 days of vacation.
Innovative company: Start your future with a crisis-proof job at an innovative company.

Online Marketing Manager, Performance Manager, Digital Marketing Manager

Key skills