Role Overview

Own the regional growth strategy — define the overarching marketing vision for African markets, including market prioritisation, channel philosophy, investment allocation, and long-term scaling roadmap
Shape brand presence at scale — collaborate on the strategic brand-building initiatives — including above-the-line, OOH, and large-scale media partnerships — ensuring a coherent identity across both performance and brand channels that drives long-term recognition and trust in key markets
Set strategic direction for paid acquisition — provide senior oversight across all performance and media channels (Google, Meta, TikTok, programmatic, affiliates, mobile DSPs), ensuring coherent strategy and optimal portfolio management rather than day-to-day execution
Influence cross-departmental priorities — act as a senior strategic partner to brand, media, product, analytics, and creative leadership, ensuring marketing requirements shape broader business decisions
Drive market intelligence and opportunity identification — lead the strategic assessment of market dynamics, competitive positioning, and user behaviour to identify and prioritise the highest-value growth levers
Champion a data-driven culture — translate complex performance data and analytics into clear strategic narratives and investment plans
Advise executive leadership — serve as the primary marketing voice at the leadership level, delivering clear reporting, forward-looking insights, and strategic recommendations that inform company-wide growth decisions

Requirements

5+ years of experience in performance marketing or user acquisition
Proven experience scaling digital campaigns in African market
Fluency in English, French or Portuguese would be an advantage
Strong expertise with major performance marketing platforms
Advanced analytical mindset with the ability to turn data into decisions
Solid understanding of digital marketing fundamentals (paid media, funnels, attribution)
Excellent project management skills, with the ability to meet deadlines, and deliver results in a fast-paced, dynamic environment

Benefits

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

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Marketing

Performance Marketing Lead – African Markets