Own and deliver the marketing strategy and campaign execution for multiple exhibitions, ensuring all activity meets objectives, deadlines, and business goals.
Plan and manage a targeted 12-month multi-channel campaign to drive registrations, onsite attendance, and generate qualified sales leads.
Develop, monitor, and analyse campaign performance, using data insights to refine tactics and continuously improve results.
Manage event websites and create compelling, relevant content aligned to the campaign lifecycle.
Collaborate with editorial, commercial, and events teams to produce content across email, social media, direct mail, and other channels.
Build strong internal and external relationships, acting as the ‘go-to’ marketing lead for your events, and oversee vendor relationships and budget management.
Report regularly to the Head of Marketing for Exhibitions and Event Directors on performance, insights, and next steps throughout the campaign cycle.

Solid marketing experience operating at Marketing Manager level or above.
Proven experience planning and delivering marketing campaigns, ideally in exhibitions or B2B marketing.
Strong analytical skills with the ability to turn data into actionable insights.
Proficiency in marketing automation platforms, CRM systems, and analytics tools.
Strategic thinker who aligns marketing plans with broader business goals.
Excellent communication, copywriting, and attention to detail.
Experience managing budgets and external suppliers effectively.
Collaborative team player who thrives in a busy, creative environment.
Experience working on multiple campaigns simultaneously within a live events or exhibitions context.

Mark Allen Group

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