Role Overview

Own and lead the global campaign and communications strategy, overseeing the development and execution of seasonal brand campaigns, hero product launches and key commercial initiatives.
Translate brand strategy, consumer insight and business objectives into clear, inspiring and actionable go-to-market plans.
Ensure campaigns reflect The Body Shop’s purpose-led positioning and deliver against defined KPIs, balancing brand impact with commercial outcomes.
Lead fully integrated campaigns across digital, social, PR, CRM/email, content, in-store, events and traditional media.
Ensure consistent messaging, tone and creative excellence across all consumer and stakeholder touchpoints.
Oversee pre
and post-launch planning, including messaging frameworks, content roll-out and performance evaluation.
Set the standard for best-in-class campaign and creative briefing across Brand, Product, Design, Media and external agency partners.
Ensure briefs are insight-led, strategically grounded and aligned to brand values and campaign objectives.
Partner closely with Creative, Communications, Digital, International & Product Marketing teams to elevate storytelling and execution quality.
Own the global marketing and campaign calendar, ensuring alignment across functions and markets.
Drive strong financial governance, including budget planning, tracking and optimisation across campaigns.
Establish clear workflows and ways of working to enable efficient, scalable campaign delivery.
Act as a central connector across Marketing, Product, Commercial, Retail and Digital teams to bring campaigns to life seamlessly across channels and markets.
Lead and inspire internal teams and agency partners, fostering a collaborative, high-performance culture.
Provide clear direction, coaching and development to direct reports.
Use consumer, brand and performance insights to inform campaign strategy and continuous improvement.
Monitor competitor activity and market trends to ensure campaigns remain relevant and differentiated.
Evaluate campaign effectiveness and embed learnings into future planning.

Requirements

Strong leadership, communication and stakeholder-management skills
Strategic thinker with the ability to translate brand and business strategy into impactful campaigns
Solid understanding of integrated marketing across channels, including digital and social
Highly organised with excellent project and planning capability
Confident decision-maker with strong commercial and budget management acumen
Analytical mindset combined with creative judgement
Senior experience leading integrated marketing and communications campaigns
Proven track record of delivering large-scale brand and commercial initiatives
Experience managing agencies and cross-functional teams in a complex organisation
Digital marketing knowledge, including paid media, SEO and SEM
Beauty, wellness or FMCG industry experience desirable but not essential.

Benefits

a 6% non-contributory pension plan
23 days holiday
50% staff discount and access to product sample sales
access to Perks at Work, our online shopping channel with exclusive deals & discounts
LOVE money to spend on your wellbeing and personal development.

The Body Shop

Open Positions (1)

Marketing

Head of Campaign & Communications