Role Overview

Own the company’s growth strategy end-to-end, setting goals, budgets, and roadmaps to drive subscriber acquisition and retention across web and mobile app
Serve on the leadership team and report directly to the CEO, providing strategic counsel on growth opportunities and market positioning
Build, manage, and mentor a growth team that currently includes a Performance Marketing Manager, a Product Manager focused on the conversion funnel, a Social Media Specialist, and a Business Analyst
Oversee a rigorous experimentation roadmap across channels, campaigns, and the product funnel to continuously identify and scale growth levers
Manage and optimize paid acquisition across Google Ads, Meta, Apple Search Ads, TikTok, and emerging channels to hit CAC and ROAS targets
Lead expansion into new ad channels and test new strategies (video ads, influencer and affiliate marketing, creator partnerships) to diversify the acquisition mix
Own the performance marketing budget, allocating resources across channels based on incrementality and strategic priorities
Develop AI-powered creative testing frameworks in collaboration with designers and copywriters to continuously improve ad performance
Own the organic growth strategy, including SEO, in close partnership with our Content and Data teams to determine which titles, topics, and content formats will most drive growth
Develop and evolve our content strategy to maximize organic discovery and engagement across search and other organic channels
Build and scale lifecycle marketing programs (email, push, in-app) to improve subscriber engagement, retention, and reactivation
Develop and execute referral and virality programs, bringing experience from building and scaling viral consumer apps and websites
Pioneer SuperSummary’s partnerships program, including affiliate relationships and strategic partnerships to expand reach and acquisition
Partner with the Head of Product and Product team on funnel experimentation, pricing and packaging strategy, and conversion optimization across web and mobile
Run in-depth analyses on engagement, conversion funnel performance, and A/B test results using Amplitude, GA4, Sprig, and ActiveCampaign to identify opportunities for improvement
Coordinate with our data engineering and data science teams on predictive modeling and advanced analytics projects to inform growth strategy
Source and manage agencies when appropriate to scale new channels or strategies
Report on performance to leadership with clear insights and recommendations for optimization

Requirements

7+ years of growth marketing experience, with significant time in leadership roles at high-growth B2C subscription or content-driven businesses
Proven track record of building and scaling growth engines across both paid and organic channels, including hands-on expertise with Google Ads and Meta Ads
Deep experience with SEO strategy, lifecycle marketing (email, push, in-app), and referral/virality programs
Demonstrated success scaling consumer products across both web and mobile app platforms while maintaining or improving efficiency metrics
Significant data analysis experience, including the ability to coordinate with data engineering and data science teams on predictive modeling and advanced analytics projects
Hands-on experience with analytics and experimentation tools such as Amplitude, GA4, Sprig, and marketing automation platforms like ActiveCampaign
Experience building and scaling viral consumer apps and websites, with a strong understanding of product-led growth mechanics
Prior experience sourcing and managing agencies to scale new channels or strategies
Strong design and copywriting sensibility with the ability to develop effective creative strategies alongside content and product teams
Demonstrated experience leveraging AI for creative production, campaign analysis, and strategic decision-making
Experience with creator/influencer-driven marketing strategies and partnership development
Excellent communicator and collaborative leader who thrives in a fully remote environment
EdTech experience is a strong plus.

Benefits

Competitive salary
Benefits
Vacation policy
Professional development and learning stipend
Workspace improvement stipend

SuperSummary

Open Positions (1)

Marketing

Head of Growth