Role Overview

Define and deliver the marketing strategy across a multi-brand portfolio with coffee at its core, complemented by adjacent categories.
Own marketing contribution to P&L, growth, and profitability.
Partner with Sales and Finance to drive integrated commercial plans.
Lead both sell-in (customers) and sell-out (consumers) performance.
Lead brand architecture and positioning across all brands.
Build compelling consumer propositions rooted in coffee expertise, quality, and origin, while extending relevance into complementary consumption occasions.
Drive innovation aligned with consumer trends (premiumization, convenience, sustainability) across coffee and adjacent segments.
Ensure consistent brand execution across retail, HoReCa, and digital channels.
Develop and execute 360° marketing plans across brand, media, shopper, and trade.
Balance short-term commercial activation with long-term brand equity building.
Ensure strong cross-functional alignment with Sales and key account teams.
Lead full-funnel media strategy across paid, owned, and earned channels.
Drive digital transformation, including data-driven marketing, content, and personalization.
Oversee e-commerce and digital shelf excellence across key platforms.
Leverage retail media and digital ecosystems to accelerate growth.
Develop impactful shopper marketing strategies across retail and HoReCa.
Build strong partnerships with key customers and platforms through joint business planning.
Optimize path-to-purchase and in-store execution using data and insights.
Lead and develop a high-performing brand, trade/shopper, and digital marketing team.
Foster a collaborative culture across Marketing, Sales, and key customer teams.
Build capabilities in consumer and shopper insight, digital excellence, and data-driven marketing.
Encourage a growth mindset, accountability, and continuous development.
Empower teams while maintaining clear focus on business priorities and results.
Design the ongoing evolution of the marketing function to a more integrated, business and growth-oriented organization.
Partner internally and externally in a cross functional, silo-less approach to provide value and competitive advantage.
Introduce best practices that improve effectiveness, agility, and clarity of roles and processes.
Establish an innovation pipeline process.
Establish a model that scales the brands’ international ambition.
Build stronger capabilities in marketing team and beyond behind business analysis, brand building, digital, AI.
Act as a role model for adaptability and continuous improvement within the organization.

Requirements

Bachelor’s degree in Marketing, Business, or a related field (MBA highly preferred).
10+ years of progressive brand management and senior marketing leadership in FMCG.
Proven track record of successful brand building and managing multi-brand portfolios.
Deep understanding of Retail, E-commerce, and HoReCa channels within complex distribution models.
Experience scaling both owned brands and international principals.
Expertise in modern marketing ecosystem (digital, media, shopper, data analytics) and AI-driven tools.
Strong commercial acumen with a P&L ownership mindset.
Inspirational Leader: Decisive and people-centric leadership style, with the ability to drive organizational change and influence at the executive level.
Strategic Foresight: Analytical, data-driven problem solver with the cultural fluency to anticipate consumer shifts.
Operational Excellence: A growth mindset that bridges creative, innovative thinking with flawless execution.
Purpose-Driven: Strong understanding of sustainability and purpose-led marketing to elevate brand reputation.

Kafea Terra

Open Positions (1)

Marketing

Marketing Director